Get Social! Boost Fundraising With Social Media

Promoting your fundraising campaign is important. If supporters don’t know about it, they can’t participate. Use email and handouts to amplify your campaign, or take advantage of your organization’s website, newsletters, blog, and — best of all — social media accounts. We’re here to help!  For this post, we’re going to focus on your organization’s Facebook page, but many of these tips can be applied to other forms of communication.

Download Graphics To Promote Your Fundaiser>>

You’re raising money for something important. We’re not all sales people and for some of us, reaching out for support can be uncomfortable; even a bit scary. What can help take this fear away, as with most things in life, is to simply make a plan. There are three phases to a fundraising campaign; a beginning, a middle, and an end. When broken down into sections, planning out what to post on Facebook and when to post it becomes much easier.

Facebook works best when you use short, direct posts and good images. Planning these in advance isn’t difficult, but it does require a little thought before starting your campaign. If you don’t map this out, you can easily forget, post haphazardly (people do notice!), or miss out on fundraising opportunities altogether just because people just don’t know.

Facebook posts should coincide with each phase of your campaign. Rotate messages to include just one or two these key basic points: Who, What, Why, Where, When, and How. First, customize this list to fit your organization’s needs:

  • Who: Your organization and the program that needs funding
  • What: An Equal Exchange Fundraising Campaign
  • Why: Why you selected Equal Exchange
  • Where: Where can people find you so they can participate
  • When: Stress important dates like the last day to place orders
  • How: How can people help?

Then, rotate Facebook posts about these points throughout your campaign to remind your supporters what you’re doing, how they can help, and when you need them to help.

We created graphics >> that you can use in various places on Facebook including your Cover Photo, Profile Pic and Event Cover Photo.

Feel free to use these anywhere online they fit. You can also choose pictures from Equal Exchange’s inspiring photo collection >> which includes farmer and product images. Just be sure to follow our easy usage guidelines >>.

Phase One – Introduce your Fundraising CampaignImage shows organic cacao farmers with text "Fundraiser Coming Soon" to support your fundraising campaign.

The overview your fundraiser so should be your longest post. (You can always link back to this post in the future to remind supporters of the most important details.) Your post could read something like this:

Hello friends!

As you know, we need to raise $X,XXX for ______________ so we can __________.

We’re partnering with Equal Exchange (tag EE’s Facebook Page: https://www.facebook.com/equalexchange/ ) and their fundraising catalog program to help us reach our goal. We’ll raise money while also also supporting Fair Trade by offering delicious and organic chocolate, coffee, tea and more, grown by small-scale farmers around the world!

Your participation is very important for us to reach our goal so please find products for yourself and for gifts!

Our campaign dates are (start date) – (end date) so to help, connect with our team during these dates. (Please note: you must be local to participate). With your help, we know we’ll be able to continue our amazing work!

As always, thanks for your support!

-Your Name

To start a wish list, click here (provide link to preview catalog: http://equalexchange.coop/sites/default/files/communitysales/fundraising/catalog.pdf)

Follow up with very short posts to inform people about the upcoming start date (“Our catalogs arrive Tuesday!”). This helps generate excitement. Remind them what you’re raising money for and how they will be able to participate (“We’ll be at the library Saturday from 11:00am-1:00pm to take your order! Stop by and help us reach our goal!”).

Phase Two – Fundraising During the CampaignImage shows an organic cacao farmer with text "Support our fundraiser" to support your fundraising campaign.

This is, obviously, the most important part of your fundraiser. Communicate your campaign’s progress and continue to let supporters know how they can participate. Be sure to thank them for their support so they feel appreciated. Remind them how much time they have left to be able to help you, and what they are supporting. People want you to succeed, so these kinds of posts boost sales. Share pictures of your fundraising goal board and of the project or people you’re raising money for to keep supporters engaged.

Phase Three – Wrap up and Thank you

Image shows an organic tea farmer with text "Thank you for your support!" to support your fundraising campaign.

This phase is, sadly, the most forgotten with fundraising communications. It is so important to let all involved know how much they helped your project, whether you reached your goal or not. Let them know when they can expect your team to deliver their products to them. Sum things up with a recap of how much the money will help your organization and what is next on the horizon.

No matter what method your group uses to inform your community about your fundraiser, we hope these tips help you raise the most you can during your campaign! As always, feel free to reach out and network with other Equal Exchange Fundraising organizers in our special Facebook group >>.

Image shows farmer and Equal Exchange Worker Owner toasting cups of coffee with text "Write your own success."

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Sandy Davis

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