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Category: How-Tos

Prepare to Distribute Your Fundraising Order

19 November

Distribution day is the day your participants and supporters have been waiting for! They’ve been anxious to see – and finally taste – the delicious, organic and fairly traded goodies that they purchased during your catalog fundraising campaign. You’ve wrapped up your fundraiser and emailed your master…

Guest Post: Fair Trade Sunday with Carolyn Boone

12 November

Carolyn Boone’s church brews fairly traded coffee at gatherings and sells a variety of Equal Exchange products once a month after services. Every year, they rank among Equal Exchange’s top customers! What’s their secret? We thought we’d give Carolyn the change to…

Get Social! Boost Fundraising With Social Media

07 November

Promoting your fundraising campaign is important. If supporters don’t know about it, they can’t participate. Use email and handouts to amplify your campaign, or take advantage of your organization’s website, newsletters, blog, and — best of all — social media accounts. We’re here to help!  For…

Inspiration for your Holiday Sale Display

19 October

We collected some of our favorite creative, yet simple display ideas for Holiday Sales! Check them out on our Pinterest Board>> and view inspirational examples below. Use Inexpensive & Attractive Display Materials  A sparkling, lighted display draws in shoppers, using wooden crates to add height and extra shelving…

USAID Grants and the Democracy of Information

08 October

We recently interviewed Cristina Liberati, who administers grants that support farmer cooperatives in Latin America as they improve their quality, productivity, and financial stability. Because of this project, small-scale cacao producers in rural areas can taste samples of the product they grow and assess its quality. This democratization of…

How to Talk about Fair Trade

01 October

October is Fair Trade Month and there’s no better time to let people know why they should support Equal Exchange, a pioneer in the Fair Trade food and beverage industry in the United States. But, what do you say if people ask tough questions?  We’ve put together some…

Equal Exchange belongs at the Farmers Market

17 September

This guest post was written by Rev. Cynthia Wickwire Lundquist (pictured above, left, with Anneliese Bruegel, manager of the Fredonia Farmers’ Market.) The Idea: Food Justice It happened at a planning session for our church mission program. We had recently established a food justice program and wanted to expand…

Pop-Up Fair Trade Stores on Campus

07 September

College campuses are full of change-makers and activists like you, making them the perfect locations for hosting successful Fair Trade sales. A pop-up store on campus can be a fundraising opportunity for departments and clubs, or just a great way to raise awareness about socially responsible consumerism. Get…

Four Ways to Get Out the Word

28 August

Whether you’re a longtime Equal Exchange partner or you’re brand-new around here, we’re grateful for the hard work you put into serving or selling fairly traded products from small-scale farmers. But you can’t do it alone. You need allies! You need supporters…

Care Package DIY Ideas

27 August

Everyone Loves Getting Mail: Why Not Send Some? Say hello to a far-away friend, wish a sick loved one a quick recovery, or help your favorite college student settle in — with a fair trade care package! These gift boxes are easy to put together and eminently customizeable.  It…

What to Say in A Church Bulletin

23 August

Your church’s bulletin is a terrific way to let the people in your congregation know why you partner with Equal Exchange. And Fall is the perfect time for a reminder! But what to write? Maybe an example will help! Here’s a bulletin insert shared by Peter…

Fundraising DIY: Create a Goal Board

10 August

Rally your troops to create a fundraising goal board and watch those dollars come in! Creating a goal board as a team is a show of solidarity. It gets your group excited about your fundraiser so they can see exactly what the money means to your organization. In addition, by…