There are lots of opportunities to raise money while supporting authentic Fair Trade. Here are some suggestions to try out with your community group, school, club, or congregation.
A table sale can be really effective if you are interested in running a special fundraiser on your high school/college campus or at your congregation. To do this, start by setting up a wholesale account with us. You will receive discounted prices when you order by the case and then you can mark them up, keeping the profit. If you are unsure of what products to order, give our customer service team a call at 774-776-7366 and they’ll help you determine what’s best for your goals. We recommend selling the products at 1.5 times the cost that you purchased them for, but you can go higher or lower depending on your fundraising goal. We find that selling Equal Exchange chocolate bars for 2 for $5 will still net a nice profit! Selling pre-packaged bags of dark chocolate minis using our mini chocolate packing kit is also a wonderful way to fundraise.
If you’re looking to hold a table sale on your campus, think about setting up the table outside a sports game, in your dining hall, or at a concert or festival. Fair Trade Month (October) and Earth Day are great times to sell. Promotion is key with this type of fundraiser. Put up posters around campus before the event letting people know where, when, and what they can purchase. Post on social media and share our short videos leading up to the sale and during the sale. And don’t forget to let everyone know what you are raising money for. Giving out samples like our bite-sized chocolate minis will attract people to your table.
If you are looking to hold a table sale at your congregation, consider doing so after services. Put a notice in the bulletin, explaining more about Equal Exchange and your fundraising efforts. The perfect time to have your first table sale is around the holidays! Check out this blog post with tips for holding a holiday sale.
Create a new tradition and lasting memories by putting together a community-wide fundraising event! This is a great way to get your everyone involved in a fun and exciting way. From bake sales highlighting fair trade ingredients, to silent auctions including Fair Trade gift baskets to a walk-a-thon serving fairly traded iced coffee and tea, there are hundreds of events you can choose from. One of our favorite fundraiser event ideas is hosting a coffee and chocolate pairing event and charging a small admission fee for participants who get to sample a few different varieties of chocolates paired with different roast levels of coffee!
With an event, you have a platform to share more about your group and why you are raising money. While you can include this on posters and social media posts, at an event you can meet people face-to-face who are interested in helping your group. This is a great opportunity to share more about your group, your mission and how the fundraising event will help your group achieve your goals.
Identifying and communicating the “why” regarding why people should support your group and why these products are special is the key to success. Here are some talking points to get you started on the product side.
However you decide to fundraise, we hope you reach your goals, share your mission and engage your community through positive action!
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(featuring special sales, farmer stories, Fair Trade recipes and much more)