Fundraising with Equal Exchange’s fairly traded products is effective any time of year, but if you schedule your program around a special theme or holiday, you could get to your goal faster. Here’s how…

Planning a campaign around a seasonal theme gives you the power of suggestion. People automatically will view the products featured in your fair trade fundraiser as a gift-giving opportunity so will likely buy more and you can raise more. 

In addition, fundraisers with themes inherently provide something to talk about! For example, people can get excited for Mother’s Day or Earth Day. And, you can set a deadline around the calendar date so your supporters will get orders in to you in time.

To spread the word about your campaign, use social media, newsletters, your website, flyers and whatever works best to reach your group. And, click here to get fair trade resources to share with your community to educate them and inspire their participation. 

“Mother’s Day is a few weeks away! Our fair trade fundraiser ends Friday so order her perfect gift today!”

Pick a Theme for your next Fair Trade Fundraiser

Every calendar year starts off with plenty of themes to choose from. And, don’t overlook your organization’s special dates, such as an anniversary. Pick what works best for your group, then plan your schedule around it.

Need a few ideas to start off the next year with a fundraiser? Consider these themes:

• Fair Trade Chocolate for Valentine’s Day
• Small-farmer Products for 1st Day of Spring or Easter
• Organic for Earth Day 
• Delicious Gift Giving for Mother’s Day 

What theme has been successful for your fair trade fundraiser?

Equal Exchange fundraising organizers want to know! Share your fundraising experience with our special group on Facebook>>.