Inspiration for your Holiday Sale Display

chocolate bars dressed up as snowman with paper decorations

We collected some of our favorite creative, yet simple display ideas for holiday sales during Christmas, Hanukkah and beyond!

a table set up for a holiday sale with fair trade products

A sparkling, lighted display draws in shoppers, using wooden crates to add height and extra shelving. We also offer chocolate and tea racks for purchase. You can bring greenery and pine cones indoors for a gorgeous, natural and economical display. Burlap coffee bags make an eye-catching table cloth or backdrop!

Order free promotional materials like posters, pamphlets, stickers and comic books for your table. We recommend promoting your sale early to drum up excitement. Putting up a poster with your event details and getting the word out using our e-newsletter template is a great way to do this. We’ve also created a shareable photo collection so you can download images to make your own promo materials.

Showcase Products in Ready-to Gift Ways

A gift basket full of baking goods from Equal Exchange

Pre-assemble gift baskets full of fairly traded goodies for people who want gifts to grab and go. Offer a variety of price points to fit many budgets.

Equal Exchange Palestinian Olive Oil dressed up with a gift tag and wrapping

Move over, wine! A bottle of organic, fairly traded Palestinian Olive Oil makes a unique & meaningful gift.  Tea-towels or silk scarves from the thrift store make beautiful and reusable gift wrap.

Order free gift tags that can be attached to the bottles to give the gift recipients more information about this very special olive oil!

chocolate minis spilling out of a holiday bag

Or, package milk or dark chocolate minis in small festive pouches and sell them for a set price. Recommend them to shoppers as the perfect “little something” for a teacher, mail-person or neighbor.

Sell Coordinating Fair Trade Products

Serving trays, coffee mugs, and cup cozies from the Fair Trade organization Ten Thousand Villages complement coffee, tea and cocoa and make perfect add-ons at your sale table. If you want to include more crafts at your sale, Ten Thousand Villages has an extensive selection of garlands, ornaments and nativities that can be purchased at discounted prices for groups who want to offer them for sale at events.

Attract Customers and Increase Sales 

a tray of chocolate samples next to a chocolate bar

Break up a chocolate bar into bite-sized pieces and offer samples of flavors people may not have tried, like our wildly popular Panama Extra Dark 80%, Coconut Milk Chocolate (it’s vegan!) or Milk Chocolate with Caramel Crunch and Sea Salt. They won’t be able to resist picking up a few bars for themselves as well as for gifts!

a mug of hot cocoaBrew up a carafe of coffee or hot cocoa for samples. Equal Exchange has airpot labels so folks know what they’re tasting and can buy it from your table. If samples aren’t in your budget, charge just enough to cover your costs (about $0.15 per cup on average ). You could even charge a little more and sell customized cups of cocoa as a fundraiser.

a table with bags of Equal Exchange coffee and a hand reaching for one

Our best seller, Organic Breakfast Blend, is the perfect coffee to feature at your sale.  Your group can still make a small profit by charging $7 a bag while offering a high-quality, fairly traded coffee. And buying Equal Exchange coffee helps small-scale farmers stay on their land, supports your own organization and members get delicious coffee at a great price. What shopper could pass that up?

 DIY Gift Ideas 

Fill tin-tie bags with whole bean coffee from bulk 5lb bags and decorate the bags with stickers.

Tie chocolate bars with ribbon and sell them as a bundle with a price incentive like 5 for $15.

a stack of Equal Exchange chocolate bars with ribbon

Try your hand at creating a bunch of “tea-trees” with green and peppermint tea bags for fun gifts that also double as display! Or pre-assemble the ingredients needed to make Fair Trade brownies or cookies in mason jars and include the recipe. a crafty holiday tree made of tea bags

Baking cocoa next to jars of baking ingredients

chocolate pecan pie

Love to bake?

Offer treats made with Equal Exchange products for sale. Browse recipes made with fairly traded, organic ingredients like chocolate caramel pecan pie!

Learn more: Holiday Sale Tips>> and ideas for making Fair Trade gift baskets >> 

Share your displays with us!

Tag @equalexchange on Facebook or Instagram  when you post your photos.


  1. Catherine | 1st Nov 18

    I adore your products – coffee, tea, olive oil – and especially chocolate. My one gripe about the latter is the plastic inner wrap: could it not be paper like the majority of other companies? I am trying to reduce plastic consumption and the wrapper makes me think no more EE Chocolate …😳

    • Bethany Karbowski | 2nd Nov 18

      Hi Catherine, thank you for your comment. We’re so glad to hear you love our products! Our wrapper needs to be airtight, since the chocolate bars are shipped from Switzerland. We’ve chosen a wrapper made from polypropylene which uses about a third of the energy it takes to manufacture an aluminum foil wrapper, even when the foil is recycled. There are no easy answers – on the front end, foil has a negative impact in terms of mining and energy use, and on the back end, the plastic has a negative impact in its disposal. Our chocolate plastic wrapper is actually recyclable if your local recycling program accepts No. 5 plastics. And the outer paper wrapper is FSC certified and also recyclable.

      We appreciate your concern about the environmental impact of plastic. It’s an issue we think about often. We are doing our best to balance multiple goals and sustainable production in other ways, but I’ll pass your feedback on to the Chocolate Team.


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