Holiday Sale Inspiration: Gift Baskets!

Equal Exchange gift basket brimming with fair trade treats

mug of coffee next to holiday trimmingsGive back to your community and to small-scale farmers around the world by offering conscious consumers  meaningful and unique gift basket options.  Consumable gifts like coffee, tea and chocolate are wonderful because they won’t collect dust on a shelf and are good gifts for “the person who has everything”. These are perfect for Hanukkah, Christmas and all holidays in between!

Combine your creative talents with recycled baskets and assemble one-of-a-kind pre-made gift baskets this year. By offering people a few kinds of gift-giving options, you’ll sell more and make things quick and convenient for last-minute shoppers or the less-than-crafty.

Step 1: Collect your baskets

Send a call out to your congregation a few weeks in advance of your sale for donations of old baskets hanging out in the attic. Give them new life by putting together baskets full of organic, fairly traded coffee, tea, cocoa and chocolate. A basket with a variety of a bag of coffee, a box of tea and a few chocolate bars makes a delicious, well-rounded and inexpensive gift.

spicy hot cocoa canisterready-to-give gift box with Equal Exchange productsStep 2: Assemble the baskets

Have fun creating themed baskets like a “Baker’s Basket” with our Organic Baking Cocoa, Organic Chocolate Chips and Organic Olive Oil, or a “Bold and Beautiful” basket with Organic Lemon Ginger with Black Pepper Dark Chocolate, Organic Spicy Hot Cocoa and Organic French Roast coffee.


Equal Exchange gift basket with baking itemsDress each gift basket up with some colorful tissue paper, add a ribbon and a price tag that’s easy to remove and you’ve made a ready-to-give gift! We suggest offering a variety of price points so folks can choose the right gift for each person on their list, ranging from something small but thoughtful for your co-worker to an overflowing basket of goodies for a significant other.

chocolate minis with a cute holiday bag

For lower price point gifts, you can assemble bite-sized chocolate minis in gift bags or start with our Minis Packaging Kits and add your own special touches. Another option is to buy some bulk bags of whole bean coffee and let folks fill their own bags with beans. Decorate our  tin-tie bags with stickers and glitter glue, then fill them with beans from some of our most popular blends and single origin bulk coffee bags. This is a great activity for both kids and adults! Don’t be afraid to ask for help from others – this is a great way to get more folks involved and let their creativity shine.

Step 3: Promote your gift basket sale and sell, sell, sell!

gift basket with EE productsAnnounce your sale ahead of time in your church’s bulletin or put up posters that let people know they can come shop ready-made gift baskets. Use these free resources to advertise your upcoming sale. Let people know the price ranges you’ll be offering so they can bring enough cash with them. We recommend dividing your wholesale case price by the number of items in the case and then rounding up to the nearest dollar for product mark-up.

If you’re short on time or not the craftiest, give each person an empty basket that they can fill with items of their choice. Offer complimentary ribbon or a bow to top off the basket or charge a dollar or two to cover your costs.


poster announcing gift box sale


About The Author

Bethany McGinnis


  1. Juliana Schottler | 14th Dec 17

    I’m in Singapore. How n Where can I get this Product? Can I be a distributor here in Asia?

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