Go from zero to a fair trade sale in 5 steps
Selling fairly traded coffee, tea, chocolate, cocoa and snacks to your community is a way to give them an opportunity to buy high-quality, fairly traded gifts for the holidays and add some additional income for your group. You don’t need to wait until next year, there’s still time to have one this season! Here’s how to make a successful sale happen in 5 easy steps.
Choose your products
Here are our gifitiest and best-selling products
- Coffee: Sisters’ Blend, Mama Tierra, Congo (whole bean), Breakfast Blend, French Roast and Decaf
- Chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark Chocolate, Dark chocolate with Orange, Dark Chocolate with Lemon, Ginger, Pepper
- Tea: English Breakfast, Peppermint, Green, Rooibos
- Palestinian Olive Oil
- Hot Cocoa Mix
- Dark Hot Chocolate Mix
- Baking Cocoa
If you’re wondering about kind of quantities to order for your crowd size, here are some recommendations>>
For all options, view our full wholesale case pricelist
Order your way
Shop online and choose the case pack unit of measure, or call in your order to our Customer Service Team at 774-776-7366 M-F 9-5 EST. We recommend leaving 10 business days for your order to arrive, but check with our team for a personalized shipping estimate. We also offer expedited shipping if you’d like to have things arrive more quickly.
Dress up your table
Use a festive tablecloth and a string of lights or greenery to make it eye-catching. Organize products neatly and re-purpose shipping boxes turned upside down under a tablecloth to create vertical space to showcase products. Order our table signs, posters, olive oil gift tags and brochures to share information and draw people in. We even offer authentic and inexpensive burlap coffee bags to display.
Set the right prices
You can raise funds for special projects, trips or activities by marking up your products 25% to 40% of your wholesale unit cost. Round up to the nearest dollar to help cover your costs and make giving change easier. Examples of reasonable prices are: $8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Remember to tell folks what you’re raising money for — they’ll love being able to gift shop and help your cause! Sell multiple items at slightly reduced prices to help encourage more sales. An assortment of chocolate bars tied with a ribbon makes a decadent but affordable gift!
Promote your sale and share the mission
You know that fair trade is important for our global community, and now is a great time to tell shoppers why it matters. Edit these Customizable bulletin inserts and e-bulletins/newsletters to promote your sale at services or in an email blast.
Try this example wording: “Give gifts that give more! Join us for our Holiday Sale [insert date, time and location] Give fairly traded, organic gifts this holiday season. Equal Exchange products are sourced from small-scale coffee, tea, cocoa and olive oil farmer co-operatives worldwide and profits from our sale go towards [insert your group, committee or reason for the sale here]. Through fair trade, farmers are better able to support their families, protect the environment and strengthen their communities.”
Put up these free posters announcing the sale and use these new colorful mission posters by your sale table to drive the points home! The meaning behind the products you sell will really set them apart from other options– so don’t be afraid to talk about it! Our talking points and brochures also help make it easy!