Go from zero to a fair trade sale in 5 steps

Selling fairly traded coffee, tea, chocolate, cocoa and snacks to your community is a way to give them an opportunity to buy high-quality, fairly traded gifts for the holidays and add some additional income for your group. You don’t need to wait until next year, there’s still time to have one this season!  Here’s how to make a successful sale happen in 5 easy steps.

an array of fair trade and organic tea, cocoa, olive oil, almonds and coffee

  1. Choose your products

    Here are our gifitiest and best-selling products

If you’re wondering about kind of quantities to order for your crowd size, here are some recommendations>>

 

  1. Order your way

    Shop online and get wholesale case pricing, or call in your order to our Customer Service Team at 774-776-7366 M-F 9-5 EST. We recommend leaving 10 business days for your order to arrive, but check with our team for a personalized shipping estimate. We also offer expedited shipping if you’d like to have things arrive more quickly.

  2. Dress up your table

    Use a festive tablecloth and a string of lights or greenery to make it eye-catching. Organize products neatly and re-purpose shipping boxes turned upside down under a tablecloth to create vertical space to showcase products. Order our table signs, posters, olive oil gift tags and brochures to share information and draw people in. We even offer authentic and inexpensive burlap coffee bags to display.

    a display of fair trade chocolate chips, cocoa and chocolate bars on a table

  3. Set the right prices

    You can raise funds for special  projects, trips or activities by marking up your products 25% to 40% of your wholesale unit cost. Round up to the nearest dollar to help cover your costs and make giving change easier.  Examples of reasonable prices are: $8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Remember to tell folks what you’re raising money for — they’ll love being able to gift shop and help your cause! Sell multiple items at slightly reduced prices to help encourage more sales. An assortment of chocolate bars tied with a ribbon makes a beautiful, decadent but affordable gift!

 

  1. Promote your sale and share the mission

    You know that fair trade is important for our global community, and now is a great time to tell shoppers why it matters. Edit these Customizable bulletin inserts and e-bulletins/newsletters to promote your sale at services or in an email blast. 

Try this example wording: “Give gifts that give more! Join us for our Holiday Sale [insert date, time and location] Give fairly traded, organic gifts this holiday season. Equal Exchange products are sourced from small-scale coffee, tea, cocoa and olive oil farmer co-operatives worldwide and profits from our sale go towards [insert your group, committee or reason for the sale here]. Through Fair Trade, farmers are better able to support their families, protect the environment and strengthen their communities.”  

poster on a door that says "we support small farmers" and "Sale today"

Put up these free posters announcing the sale. The meaning behind the products you sell will really set them apart – so don’t be afraid to talk about it! Our talking points and brochures also help make it easy!

About The Author

Bethany McGinnis

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