Fair trade fundraising organizers are seeking online options to save time, stay organized and raise more money. We’re pleased to offer Equal Exchange products on the online platform created by FarmRaiser!
Mark Abbott, Co-Founder and CEO of FarmRaiser, created the platform after his children brought home school fundraisers selling junk-food products. Mark longed for an easy fundraiser offering healthier options, especially for kids, that would be successful. His answer is FarmRaiser, a tech company with a platform that connects communities with farmers, educates about food sourcing, and offers online organizational tools to make fundraising easier.
Now, you can raise money with Equal Exchange’s fairly traded, organic products on the FarmRaiser platform!
FarmRaiser can help you plan an Equal Exchange fundraiser on their platform. To get started, just fill out this form. If you have questions or want to learn more, contact them at firstname.lastname@example.org or 571.279.8873.
Equal Exchange’s Customer Service team is always available to answer questions about our products, our farmer partners and your order’s shipping details. Get in touch with us at email@example.com and 774.776.7366.
Not sure which Equal Exchange fundraising program is best for your group? Contact firstname.lastname@example.org and we can help.
Thank you for supporting authentic fair trade and fundraising with Equal Exchange.
Time to chill out! Cool down our already-cool Organic Peppermint Tea by infusing it with fresh mint and cucumber and serve it over ice!
Fundraising with fairly traded, organic, and delicious products? Here’s an excellent tip to help you raise more money… let them taste it!
As the fundraising campaign organizer, it’s up to you to come through for your cause. You made sure your community knows precisely what your organization needs the money for and why you partnered with Equal Exchange to help raise it. Great work! Now, it’s time to boost your fundraising efforts by offering samples.
There are two different groups of people who have a stake in your fundraiser. Each plays a different yet important role in your campaign. Identify them, then give each what they need to raise the most possible.
The first group is your team of organizers and fundraising participants — the people who are soliciting orders. They are the ones who sell to their sphere of contacts. Your participants need to be passionate about your cause or project. Their passion gets their friends and families excited. They need to be able to talk about what the funding means to them personally. It’s up to you to get them jazzed up to generate excitement.
Your team also needs to know – and love – what they’re offering. You, of course, share fair trade and organic information with your participating children and adults to let them know your fundraiser also supports small farmers. Giving them a taste of the delicious products they are offering will allow them to describe “delicious” in their own words and help boost their sales.
The second group are the people purchasing the products to support the fundraiser. They are people your participants know — friends, family, and coworkers. They may buy an item or two during your fundraiser. Still, if you train your team to offer samples, such as a taste of decadent chocolate, or a sip of freshly brewed coffee, it’s likely to increase order sizes. Samples help you raise the most money possible throughout your campaign.
Browse the products that you want in your fundraiser and decide what you’d like to sample. Then, order a few products you’ll offer by the case at lower wholesale pricing online or by calling 774-776-7366.
The purpose of product sampling is to raise more money. It costs approximately $30 for a case of 12 chocolate bars. You could sample just four of the bars, then sell the remaining eight at $4.00 each to pay for the full case. Then, start collecting orders – and cash – to place a final fundraising order.
You are fundraising, so you need money for your cause. Ordering products by the case before starting your fundraiser may be difficult, so consider reaching out to a few specific supporters and ask them for help with samples. Your email could look something like this:
As you know, we’re kicking off our fair trade fundraiser soon. When people taste the delicious, organic products we’re offering, they’ll purchase more, and we’ll be able to reach our fundraising goal faster!
Would you be so kind as to order a few full cases of product to donate to us so we can use them for samples? You can keep some for yourself! Here’s what we need…
Then, make your wish list and include links to the Equal Exchange products you’ll offer in your fundraiser to make it easy for them to help. If you ask a few people to help, consider requesting they donate different products so you can sample a wider variety to help raise more money.
Fundraising with Equal Exchange’s fairly traded products is effective any time of year, but if you schedule your program around a special theme or holiday, you could get to your goal faster. Here’s how…
Planning a campaign around a seasonal theme gives you the power of suggestion. People automatically will view the products featured in your fair trade fundraiser as a gift-giving opportunity so will likely buy more and you can raise more.
In addition, fundraisers with themes inherently provide something to talk about! For example, people can get excited for Mother’s Day or Earth Day. And, you can set a deadline around the calendar date so your supporters will get orders in to you in time.
To spread the word about your campaign, use social media, newsletters, your website, flyers and whatever works best to reach your group. And, click here to get fair trade resources to share with your community to educate them and inspire their participation.
“Mother’s Day is a few weeks away! Our fair trade fundraiser ends Friday so order her perfect gift today!”
Every calendar year starts off with plenty of themes to choose from. And, don’t overlook your organization’s special dates, such as an anniversary. Pick what works best for your group, then plan your schedule around it.
Need a few ideas to start off the next year with a fundraiser? Consider these themes:
Equal Exchange fundraising organizers want to know! Share your fundraising experience with our special group on Facebook>>.
Rally your troops to create a fundraising goal board and watch those dollars come in!
Creating a goal board as a team is a show of solidarity. It gets your group excited about your fundraiser so they can see exactly what the money means to your organization.
In addition, by showing that thermometer rising during your campaign or events, you can motivate supporters to buy more and help you reach – or exceed – your goal. So be sure to take pictures and share them frequently throughout your campaign. This invites your community to become part of your fundraiser. In turn, they’re more likely to share your news and progress. The more they share, the more people you’ll reach and the more money you can raise!
To get started, use a thermometer graphic and customize a goal board for your cause. You can download a thermometer poster here and just print it to get started. For fair trade graphics to add, you can also print out educational resources.
The next step is to start gathering other materials. For inspiration, look at the supply list below. Keep in mind that it’s best to customize the goal board to be about your organization and what you need funding for. You can include information about your mission, Equal Exchange’s mission and anything else that will motivate!
Once you have your supplies together, be sure to have a specific dollar amount for your goal, what you’re raising money for (example: $3,000 for new equipment) and the dates of your fundraising campaign.
We want to see! Share photos of the making of your goal board as well as your campaign’s progress with other Equal Exchange Fundraising Coordinators on Facebook. We look forward to watching you reach your goal!
Thank you for fundraising with Equal Exchange’s products. Remember, the more you raise, the more you’re supporting authentic fair trade.
You’ve started something special — let’s continue doing great things together!
By partnering with Equal Exchange’s fundraising programs in the past, you not only raised money for the organization you care so much about, but you also supported small, organic farmer co-operatives around the world.
It’s not always possible for you to continue volunteering at your beloved school or serving your non-profit in the same capacity forever. With over two decades in the nonprofit world, I personally understand how quickly information can fall off the radar. People rotate in and out. Projects get handed-off. Email addresses change. With this kind of disconnect, it’s no wonder so much time gets wasted as people re-create the wheel time and again. Your goal is to raise money for your group. When there’s a lot of turnover, that goal suffers.
To continue the amazing work you’ve started, we ask you to help keep us in touch with your team. Just invite members of your group to join the Equal Exchange community!
No time? No worries. Just copy and paste the letter below and send off to your committee. Feel free to customize to suit your needs!
We loved raising money offering organic, fairly traded products while also supporting authentic fair trade.
Equal Exchange sends out e-news occasionally about fundraising programs to help us raise more. I recommend you connect so we can continue our partnership. Just visit this link https://equalexchange.coop/ee-and-you/fundraising/signup and fill out the form.
A big thanks from all of us at Equal Exchange and our small farmer partners!