Choose the Right Products for Your Equal Exchange Sale

fair trade products for sale from Equal Exchange

Hosting a fair trade sale, holiday fair or gift market is a great way to introduce your community to ethically-sourced products or make a little money for your cause. Here are some guidelines to take the guesswork out of ordering.

Check out our wholesale case product guide to see case quantities and pricing. If you’re wondering how much your group could earn by marking up the products, we’ve given you some examples of how you might price the products.

Some groups want to keep prices as low as possible for their shoppers. They divide the cost of the wholesale case by the number of items in it, and then round up to the nearest dollar. Others mark the products up a little bit more, closer to what you might see in a retail store. Either way, small-scale farmers benefit!

We’ve listed our most popular and giftiest items below*. You can use this handy shopping guide to purchase these best-selling products in one collection.

Small sale suggestions
packages of fair trade, organic coffee for sale

  • 6 cases of coffee: Sisters’ Blend, Love Buzz, Congo (whole bean), Breakfast Blend, French Roast and a Decaf 
  • 6 cases of 12 chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark chocolate with Orange, Panama Extra Dark Chocolate
  • 4 cases of 6 tea: English Breakfast, Peppermint, Green, Rooibos
  • 2 cases of 6 Palestinian Olive Oil
  • 3 cases of 6 Hot Cocoa Mix 

If you only marked the products up from wholesale case price by rounding up to the nearest dollar (assuming you sell-through everything) you would still profit about $100 but you can choose to mark them up to whatever price point you think they’ll sell at.  If your goals are to raise money for your organization then examples of reasonable prices are: $9 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Using these prices you could even use the profits to pay for your group to serve organic, fair trade coffee, if you aren’t already serving Equal Exchange coffee regularly.

Want more variety? Consider ordering baking cocoa, nuts, and chocolate chips.

Medium Sale Suggestions
organic and fairly traded chocolate bars for sale

  • 8 cases of coffee: Sisters’ Blend, Love Buzz, 2c Congo (whole bean), 2c Breakfast Blend, French Roast and Decaf
  • 8 cases of 12 chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark Chocolate with Orange, Panama 80% Extra Dark Chocolate
  • 5 cases of 6 tea: English Breakfast, Peppermint, Green, Rooibos, & Ginger
  • 3 cases of 6 Palestinian Olive Oil
  • 3 cases of 6 Hot Cocoa Mix 
  • 2 cases of 6 Dark Hot Chocolate Mix

You might only mark up the products from wholesale case price by rounding up to the nearest dollar, but if you use a slightly larger mark up ($9 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit a few hundred dollars.

Possible add-ons include baking cocoa, nuts and chocolate chips. You might also offer empty baskets or bows for a small fee. People can make up their own gift baskets on the spot.

Large Sale Suggestions

gift basket including fair trade, organic goodies

  • 10 cases of coffee: 2c Sisters’ Blend, 2c Love Buzz, 2c Congo (whole bean), 2c Breakfast Blend, 1c French Roast & 1c Decaf
  • 12 cases of 12 chocolate bars: 2c Dark Chocolate with Mint, 2c Coconut Milk Chocolate or Milk Chocolate, 3c Dark Chocolate Caramel Crunch with Sea Salt, 2c 71% Very Dark, Dark chocolate with Orange, 2c Panama Extra Dark 80% Chocolate
  • 8 cases of 6 tea: 2c English Breakfast, 2c Peppermint, 1c Green, 1c Rooibos, 1c Chai, & 1c Ginger
  • 4 cases of 6 Palestinian Olive Oil
  • 3 cases of 6 Hot Cocoa Mix 
  • 2 cases of 6 Dark Hot Chocolate Mix
  • 1 case of 6 Baking Cocoa

You can mark up the products from wholesale case price by rounding up to the nearest dollar for a great deal. Or if you sold everything on that list at slightly larger mark up ($9 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit over $500!

For more variety and a larger impact on small-scale producers, consider adding nuts, chocolate chips or beautiful fair trade craft items from Ten Thousand Villages or SERRV.

Ready to order? Purchase on our webstore or call your order into our team at 774-776-7366 (9-5 eastern time Monday through Friday).  Remember, you pay the wholesale case price so you should mark up the products after they arrive. Here’s a handy price list template you might use. Find more display and promotional resources here.

We recommend leaving at least 10 business days between the time you order and when you can expect delivery of your Equal Exchange goodies!

*Please note: It’s impossible to know exactly how much people will buy from your sale, therefore these quantities are only suggestions to help you plan. Because they are consumable products, we can not offer them on consignment.

We strongly encourage you to to purchase only what you are confident you can sell through during your event.

Don’t forget these display and promotional tools for your sale:shoppers selecting fair trade items at a table sale

Assorted Brochures

Olive Oil Gift tags

Mission-focused posters

Talking points table sign

Customizable bulletin inserts and e-bulletins/newsletters to promote your sale

Editable Price List Template

Social Media Graphics

See our full list of educational and promotional items here >>

Looking for more tips and tricks for successful holiday sales?

Festively dress up your table and make gift baskets or ready-to-give gifts>>

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