Choose the Right Products for Your Table Sale

Hosting a table sale, holiday bazaar or alternative gift market is a great way to introduce your community to ethically-sourced products or make a little money for your cause. Whether this is your first time planning one, or you’ve been doing it for years, here are some guidelines to take the guesswork out of ordering.

Use our wholesale case product guide to see case quantities and pricing. If you’re wondering how much your group could earn by marking up the products just a small amount, we’ve done the math for you.

Some groups want to keep prices as low as possible for their shoppers. They divide the cost of the wholesale case by the number of items in it, and then round up to the nearest dollar. Others mark the products up a little bit more, closer to what you might see in a retail store. Either way, small-scale farmers benefit!

We recommend ordering these tasty and gifty items below*. Use this handy shopping guide to shop these best-selling products in one collection.

Expecting a crowd of about 100-150 people? 

  • 6 cases of coffee: Sisters’ Blend, Mama Tierra, Congo (whole bean), Breakfast Blend, French Roast and Decaf
  • 6 case of chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark chocolate with Orange, Dark Chocolate with Lemon, Ginger, Pepper
  • 4 cases of tea: English Breakfast, Peppermint, Green, Rooibos
  • 2 cases Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 

If you only marked the products up from wholesale case price by rounding up to the nearest dollar, you would make $103 but you can choose to mark them up to whatever price point you think they’ll sell at, depending on if your goals are to raise money for your organization. Examples of reasonable prices are: $8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Using these prices you would profit $258 for your cause! That could pay for your fair trade, organic coffee hour, if you aren’t already serving Equal Exchange coffee regularly.

Want more variety? Consider ordering baking cocoa, nuts, and chocolate chips.

Expecting between 150-300 people?

  • 8 cases of coffee: Sisters’ Blend, Mama Tierra, 2c Congo (whole bean), 2c Breakfast Blend, French Roast and Decaf
  • 8 cases of chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark Chocolate with Orange, Dark Chocolate with Almonds, Dark Chocolate with Lemon, Ginger & Pepper, Panama 80% Extra Dark Chocolate
  • 5 cases of tea: English Breakfast, Peppermint, Green, Rooibos, & Ginger
  • 3 cases Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 
  • 2 cases Dark Hot Chocolate Mix

If you only marked up the products from wholesale case price by rounding up to the nearest dollar, you would make $175. If you use a slightly larger mark up ($8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit $390.

Possible add-ons include baking cocoa, nuts and chocolate chips. You might also offer empty baskets or bows for a small fee.

Expecting between 300-450 people?

  • 10 cases of coffee: 2c Sisters’ Blend, 2c Mama Tierra, 2c Congo (whole bean), 2c Breakfast Blend, 1c French Roast & 1c Decaf
  • 12 cases of chocolate bars: 2c Dark Chocolate with Mint, 2c Coconut Milk Chocolate or Milk Chocolate, 2c Dark Chocolate Caramel Crunch with Sea Salt, 2c 71% Very Dark, Dark chocolate with Orange, 2c Dark Chocolate with Almonds, 2c Dark Chocolate Lemon, Ginger, Black Pepper
  • 8 cases of tea: 2c English Breakfast, 2c Peppermint, 1c Green, 1c Rooibos, 1c Chai, & 1c Ginger
  • 4 cases  Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 
  • 2 cases Dark Hot Chocolate Mix
  • 1 case Baking Cocoa

If you marked up the products from wholesale case price by rounding up to the nearest dollar, you would make $204. Using a slightly larger mark up ($8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit $508.40. What could you do with an extra $500?

For more variety and a larger impact on small-scale producers, consider adding nuts, chocolate chips or some beautiful fair trade craft items from Ten Thousand Villages.

 

Ready to order? Purchase on our webstore or call our friendly customer service team at 774-776-7366 (9-5 eastern time Monday through Friday) to order. You get the wholesale prices as long as you select the case pack quantity as your unit of measure. We recommend leaving at least 10 business days between the time you order and when you can expect delivery of your Equal Exchange goodies!

Don’t forget to order these free promotional & display tools for your sale:

Holiday sale poster

Chocolate and tea display rack

Assorted Brochures

Olive Oil Gift tags

Mission-focused posters

Talking points table sign

Customizable bulletin inserts and e-bulletins/newsletters to promote your sale

Looking for even more tips and tricks for successful holiday sales?

Get tips on how to festively dress up your table on a budget, make gift baskets and ready-to-give gifts>>

See our full list of educational and promotional items here >>

*Please note: It’s impossible to know exactly how much people will buy from your sale, therefore these are only suggestions. Because they are consumable products, we can not offer them on consignment. We strongly encourage you to to purchase only what you are confident you can sell through during your event.

About The Author

Bethany Karbowski

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