Choose the Right Products for Your Equal Exchange Sale

fair trade products for sale from Equal Exchange

Hosting a fair trade sale, holiday fair or gift market is a great way to introduce your community to ethically-sourced products or make a little money for your cause. Here are some guidelines to take the guesswork out of ordering.

Check out our wholesale case product guide to see case quantities and pricing. If you’re wondering how much your group could earn by marking up the products just a small amount, we’ve done the math for you.

Some groups want to keep prices as low as possible for their shoppers. They divide the cost of the wholesale case by the number of items in it, and then round up to the nearest dollar. Others mark the products up a little bit more, closer to what you might see in a retail store. Either way, small-scale farmers benefit!

We’ve listed our most popular and giftiest items below*. You can use this handy shopping guide to purchase these best-selling products in one collection.

Expecting a crowd of about 100 shoppers? packages of fair trade, organic coffee for sale

  • 6 cases of coffee: Sisters’ Blend, Love Buzz, Congo (whole bean), Breakfast Blend, French Roast and a Decaf option
  • 6 case of chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark chocolate with Orange, Dark Chocolate with Lemon, Ginger, Pepper
  • 4 cases of tea: English Breakfast, Peppermint, Green, Rooibos
  • 2 cases Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 

If you only marked the products up from wholesale case price by rounding up to the nearest dollar (assuming you sell-through everything) you would make $103 but you can choose to mark them up to whatever price point you think they’ll sell at, depending on if your goals are to raise money for your organization. Examples of reasonable prices are: $8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Using these prices you would profit $258 for your cause! That could pay for a fair trade fellowship, if you aren’t already serving Equal Exchange coffee regularly.

Want more variety? Consider ordering baking cocoa, nuts, and chocolate chips.

Expecting between 150-300 people?organic and fairly traded chocolate bars for sale

  • 8 cases of coffee: Sisters’ Blend, Love Buzz, 2c Congo (whole bean), 2c Breakfast Blend, French Roast and Decaf
  • 8 cases of chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark Chocolate with Orange, Dark Chocolate with Almonds, Dark Chocolate with Lemon, Ginger & Pepper, Panama 80% Extra Dark Chocolate
  • 5 cases of tea: English Breakfast, Peppermint, Green, Rooibos, & Ginger
  • 3 cases Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 
  • 2 cases Dark Hot Chocolate Mix

If you only marked up the products from wholesale case price by rounding up to the nearest dollar and sold it all, you would make $175. If you use a slightly larger mark up ($8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit $390.

Possible add-ons include baking cocoa, nuts and chocolate chips. You might also offer empty baskets or bows for a small fee. People can make up their own gift baskets on the spot.

Expecting between 300-450 people (a multiple day sale or larger community-wide event)?gift basket including fair trade, organic goodies

  • 10 cases of coffee: 2c Sisters’ Blend, 2c Love Buzz, 2c Congo (whole bean), 2c Breakfast Blend, 1c French Roast & 1c Decaf
  • 12 cases of chocolate bars: 2c Dark Chocolate with Mint, 2c Coconut Milk Chocolate or Milk Chocolate, 2c Dark Chocolate Caramel Crunch with Sea Salt, 2c 71% Very Dark, Dark chocolate with Orange, 2c Dark Chocolate with Almonds, 2c Dark Chocolate Lemon, Ginger, Black Pepper
  • 8 cases of tea: 2c English Breakfast, 2c Peppermint, 1c Green, 1c Rooibos, 1c Chai, & 1c Ginger
  • 4 cases  Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 
  • 2 cases Dark Hot Chocolate Mix
  • 1 case Baking Cocoa

If you marked up the products from wholesale case price by rounding up to the nearest dollar, you would profit $204. If you sold everything at slightly larger mark up ($8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit $508.40. What could you do with an extra $500?

For more variety and a larger impact on small-scale producers, consider adding nuts, chocolate chips or beautiful fair trade craft items from Ten Thousand Villages or SERRV.

Ready to order? Purchase on our webstore or call your order into our customer service team at 774-776-7366 (9-5 eastern time Monday through Friday). There’s no minimum order but you get free shipping on orders of $75 or more. Remember, you get the wholesale case price so you can mark up the products after they arrive. We recommend leaving at least 10 business days between the time you order and when you can expect delivery of your Equal Exchange goodies!

*Please note: It’s impossible to know exactly how much people will buy from your sale, therefore these quantities are only suggestions. Because they are consumable products, we can not offer them on consignment. We strongly encourage you to to purchase only what you are confident you can sell through during your event.

Don’t forget these display and promotional tools for your sale:shoppers selecting fair trade items at a table sale

Assorted Brochures

Olive Oil Gift tags

Mission-focused posters

Talking points table sign

Customizable bulletin inserts and e-bulletins/newsletters to promote your sale

Editable Price List Template

Social Media Graphics

See our full list of educational and promotional items here >>

Looking for more tips and tricks for successful holiday sales?

Festively dress up your table and make gift baskets or ready-to-give gifts>>

About The Author

Bethany McGinnis

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