Have a Contact-Free Fair Trade Holiday Sale

Offering fairly traded and organic coffee, tea, chocolate and cocoa to your community gives folks an opportunity to buy meaningful, high quality gifts for the holidays, and can even add some additional income for your own group’s special projects and programs. 

Small-scale farmers around the world need your support.  During COVID-19, farmers have been having a harder time staying healthy, continuing to do the work of planting and harvesting their crops, and feeding their families. Now is the right time to remind your group why fair trade matters. You don’t need to wait until next year — there’s still time to plan a successful and contact-free sale this season!  Follow these steps to make your fair trade sale a reality in 2020.

Equal Exchange's Solidarity Gift Box
Our New Solidarity Gift Box!

Choose the selection of products you’ll offer 

Here are our most popular products that sell well during the holidays:

  • Solidarity Box: a gift collection of our best-selling coffee, tea, chocolate bars, chocolate chips, baking cocoa and Medjool dates
  • Chocolate Bar Collection Box: nine of our top chocolate bars for stocking stuffers or gifts
  • Coffee: Sisters’ Blend, Breakfast Blend, Love Buzz, & French Roast 
  • Chocolate bars: Dark Chocolate with Mint, Dark Chocolate Caramel Crunch with Sea Salt, Dark Chocolate with Orange, Panama Extra Dark Chocolate 80% cacao
  • Tea: English Breakfast, Peppermint, Ginger
  • Palestinian Extra Virgin Olive Oil: an excellent host or hostess gift as an alternative to wine 
  • Hot Cocoa Mix: just add water to this cold-weather favorite with milk already in the mix
  • Baking Cocoa: rich, unsweetened cocoa perfect for desserts or hot cocoa

Because Equal Exchange products aren’t sold on consignment, starting small with your product offerings allows you to take pre-orders, fill a full case requirement, and get free shipping. It also reduces the chance that you’ll have any leftover products. When deciding what your product pricing will be, look at the unit cost per item in the case and just round up to the nearest dollar (for example, $7 for a 12oz bag of coffee or $3 for a chocolate bar). 

If you’d like this sale to be a fundraiser, marking up the products a bit more will help you reach your fundraising goals. In many retail stores, 12oz bags of Equal Exchange coffee are sold for around $9, tea for $5, olive oil for $15, cocoa for $8 and chocolate bars for $4. 

To view all of our product options, pricing and case sizes, check out our full wholesale case price list.

Promote your sale

Edit this template for holiday e-bulletins or newsletters to promote your sale at a virtual service, on social media, or in an email blast. Let people know which products you have for sale, the cost, how to order with you, and the deadline. For payment, a contact-free app like Venmo or PayPal works well, or you can accept checks. Decide if you will offer delivery or if you will set a date for curbside pick-up in a central location. Your announcement flyer might look something like this:

Sample announcement flyer with sale dates and prices
If you have more space in a newsletter or announcement to explain the mission for people who aren’t familiar with fair trade, try this example wording: “Give quality gifts that give more! Equal Exchange products are sourced from small-scale coffee, tea, cocoa, and olive oil farmer cooperatives worldwide. Through fair trade, farmers are better able to support their families, protect the environment, and strengthen their communities. During the Pandemic, they need our support more than ever before.”  Or show this 2 minute Equal Exchange video.

Order from Equal Exchange

Stacked boxes of Equal Exchange coffee bags

Now that you have collected the congregation’s pre-orders, round up to the wholesale case pack quantity for all products.  Order online or call the order in to our Customer Service team at 774-776-7366. There is no minimum order, but we offer free shipping on orders of $135 or more. Pay by credit card or, if you have established credit terms with Equal Exchange, we will invoice you.  We will ship your entire order to one location, but it can be a home address. This year, because of pandemic-related shipping delays we recommend leaving at least 15 business days for your order to arrive, but check with our Customer Service team for a personalized shipping estimate depending on your location. 

Once the bulk order arrives, parcel out individual orders into their own bag. You can have a contact-free curbside pickup at a central location like the church or synagogue parking lot. Or, if you have the ability to deliver the orders locally, let people know when you will drop them off. If people have not paid yet, collect payment. 

Your community and small farmers around the world will appreciate the effort you’ve put in to make this fair sale happen during a very challenging time for many.

Have questions? Call 774-776-7366 or email us at interfaithreps@equalexchange.coop. We’re ready to help you plan.

About The Author

Bethany McGinnis

2 COMMENTS

  1. Emmeline Katherine-Marija Schwarz | 14th Nov 20

    Have you discontinued the gift boxes with one bag of coffee, one box of chair tea, and two chocolate bars? Or will that be featured on a later date? We buy that box for our friends every year

    • Bethany McGinnis | 16th Nov 20

      Hi Emmeline, thank you so much for your past support. The gift box you’re thinking of has been discontinued but there are two gift boxes that we have available this year. One is our Solidarity Box Collection for $50 with a bag of coffee, two teas, two chocolate bars, box of Medjool dates, canister of baking cocoa and bag of chocolate chips, and our Chocolate Collection box for $30 which has an assortment of nine of our best-selling chocolate bars. We hope one of these might work for you. Another option, if you have 5 or 6 gifts to give, would be to buy a case of our coffee, a case of tea and a case of chocolate bars and break them up into individual gifts. You get the wholesale price on the cases. We appreciate your support of small-scale farmers during this challenging year.

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