Rally your troops to create a fundraising goal board and watch those dollars come in!
Creating a goal board as a team is a show of solidarity. It gets your group excited about your fundraiser so they can see exactly what the money means to your organization.
In addition, by showing that thermometer rising during your campaign, you can motivate supporters to buy more and help you reach – or exceed – your goal. So be sure to take pictures and share them frequently throughout your campaign. This invites your community to become part of your fundraiser. In turn, they’re more likely to share your news and progress. The more they share, the more people you’ll reach and the more money you can raise!
To get started, remember to order a free Equal Exchange goal poster when you request your fundraising catalogs (also free) as you sign-up for your fundraiser. The thermometer graphic is the perfect way to get started! The poster(s) will arrive with your catalogs so you can plan your goal board project on the day you hand out catalogs. What a way to kick off your fundraiser! If you wish to start making your goal board earlier, you can download the poster and just print it out. For more graphics, you can even print out other Equal Exchange educational resources.
The next step is to start gathering other materials. For inspiration, look at the supply list below. Keep in mind that it’s best to customize the goal board to be about your organization and what you need funding for. You can include information about your mission, Equal Exchange’s mission and anything else that will motivate!
- Large firm, flat surface (cork board or foam board)
- Construction paper or wrapping paper (enough to cover surface)
- Stapler, tape, glue stick
- Image of a thermometer (click to download ours)
- Images and text explaining what your fundraiser is for
- Tip: Use the web, magazines, post cards, photographs, drawings, newspapers, brochures, etc.
- Information about why you’re fundraising with Equal Exchange
- If you have incentives/prizes planned for your top fundraisers, be sure to list them on your goal board for extra motivation.
Once you have your supplies together, be sure to have a specific dollar amount for your goal, what you’re raising money for (example: $9,000 for new lap tops) and the dates of your fundraising campaign.
DIY: Build A Fundraising Goal Board
- Lay out the construction paper or wrapping paper to cover the flat surface. Once in place, secure.
- Cork board – secure with an open stapler
- Foam board – secure with tape or glue sticks
- Arrange your components on top of the covered surface (some may require trimming or coloring)
- When it all looks good, attach all the components about the fundraiser to the covered surface
- Encourage your team to write personal notes or include images of what the funding means to them
- Photograph the goal board and share with your participants and supporters
- Get updates from your fundraising participants frequently throughout campaign, so you can track the campaign’s progress on the goal board by filling in the thermometer.
- Repeat step 5 several times throughout your campaign.
What will your fundraising goal board look like?
We want to see! Share photos of the making of your goal board as well as your campaign’s progress with other Equal Exchange Fundraising Coordinators on Facebook. We look forward to watching you reach your goal!