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Bethany McGinnis

Have a Contact-Free Fair Trade Holiday Sale

Offering fairly traded and organic coffee, tea, chocolate and cocoa to your community gives folks an opportunity to buy meaningful, high quality gifts for the holidays, and can even add some additional income for your own group’s special projects and programs. 

Small-scale farmers around the world need your support.  During COVID-19, farmers have been having a harder time staying healthy, continuing to do the work of planting and harvesting their crops, and feeding their families. Now is the right time to remind your group why fair trade matters. You don’t need to wait until next year — plan a successful and contact-free sale this season!  Follow these steps to make your fair trade sale a reality in 2020.

Equal Exchange's Solidarity Gift Box

Choose the selection of products you’ll offer 

Here are our most popular products that sell well during the holidays:

  • Chocolate Bar Collection Box: nine of our top chocolate bars for stocking stuffers or gifts
  • Coffee: Sisters’ Blend, Breakfast Blend, Love Buzz, & French Roast 
  • Chocolate bars: Dark Chocolate with Mint, Dark Chocolate Caramel Crunch with Sea Salt, Dark Chocolate with Orange, Panama Extra Dark Chocolate 80% cacao
  • Tea: English Breakfast, Peppermint, Ginger
  • Palestinian Extra Virgin Olive Oil: an excellent host or hostess gift as an alternative to wine 
  • Hot Cocoa Mix: just add water to this cold-weather favorite with milk already in the mix
  • Baking Cocoa: rich, unsweetened cocoa perfect for desserts or hot cocoa

Because Equal Exchange products aren’t sold on consignment, starting small with your product offerings allows you to take pre-orders, fill a full case requirement, and get free shipping. It also reduces the chance that you’ll have any leftover products. When deciding what your product pricing will be, look at the unit cost per item in the case and just round up to the nearest dollar (for example, $7 for a 12oz bag of coffee or $3 for a chocolate bar). 

If you’d like this sale to be a fundraiser, marking up the products a bit more will help you reach your fundraising goals. In many retail stores, 12oz bags of Equal Exchange coffee are sold for around $9, tea for $5, olive oil for $15, cocoa for $8 and chocolate bars for $4. 

To view all of our product options, pricing and case sizes, check out our full wholesale case price list.

Promote your sale

Edit this template for holiday e-bulletins or newsletters to promote your sale at a virtual service, on social media, or in an email blast. Let people know which products you have for sale, the cost, how to order with you, and the deadline. For payment, a contact-free app like Venmo or PayPal works well, or you can accept checks. Decide if you will offer delivery or if you will set a date for curbside pick-up in a central location. Your announcement flyer might look something like this:

Sample announcement flyer with sale dates and prices
If you have more space in a newsletter or announcement to explain the mission for people who aren’t familiar with fair trade, try this example wording: “Give quality gifts that give more! Equal Exchange products are sourced from small-scale coffee, tea, cocoa, and olive oil farmer cooperatives worldwide. Through fair trade, farmers are better able to support their families, protect the environment, and strengthen their communities. During the Pandemic, they need our support more than ever before.”  Or show this 2 minute Equal Exchange video.

Order from Equal Exchange

Stacked boxes of Equal Exchange coffee bags

Now that you have collected the congregation’s pre-orders, round up to the wholesale case pack quantity for all products.  Order online or call the order in to our Customer Service team at 774-776-7366. There is no minimum order, but we offer free shipping on orders of $135 or more. Pay by credit card or, if you have established credit terms with Equal Exchange, we will invoice you.  We will ship your entire order to one location, but it can be a home address.

How far ahead should you order? We recommend leaving 10 business days for your order to arrive, but check with our team at 774-776-7366 for a personalized shipping estimate depending on your location. 

Unpack and distribute Once the bulk order arrives, parcel out individual orders into their own bag. You can have a contact-free curbside pickup at a central location like the church or synagogue parking lot. Or, if you have the ability to deliver the orders locally, let people know when you will drop them off. If people have not paid yet, collect payment. 

Your community and small farmers around the world will appreciate the effort you’ve put in to make this fair sale happen during a very challenging time for many.

Have questions? Call 774-776-7366 or email us at We’re ready to help you plan.

Congregation Spotlight: UCC Norwell

For many of us, February is a month filled with love…and chocolate. This month, we highlight social justice activist and top Equal Exchange supporter Susan Domey-Allen of UCC Norwell in Massachusetts. Susan recently shared their fair trade story and a variety of ways to reach out to others to ensure sure that purchases of chocolate don’t contribute to slave labor, human trafficking and injustice for cacao producers.

Susan says, ” The United Church of Christ (UCC) Norwell has been active in supporting Equal Exchange since when I joined the church back in 2007.  We adopted a Fair Trade program within our Mission & Outreach ministry team and dove in feet first by attending advocacy trainings by Equal Exchange.  We then volunteered to staff booths at local UCC meetings and functions locally and within New England. 

A sale table full of Equal Exchange chocolates and a sign that says "Buy Fair Trade: Put your Beliefs into Action;Become a Conscious Consumer"

We have gone from having sales roughly twice a year to sales every month and bringing in an average of  $350.00 to $400.00/month.  We have named our program the “Fairly Traded Initiative” and are now also getting more involved in community outreach.  Volunteers have presented adult education forums within our own congregation, in other churches, and in forums while partnering with the UCC Norwell Human Trafficking Awareness Ministry Team.  Here we explain the role of Fair Trade in association with human trafficking victims and survivors (both labor and sexual trafficking). 

In the one-minute video, Susan explains how she educates her community about slave labor in the chocolate industry:

In 2016 the Fairly Traded Initiative started being a regular vendor at “Super Saturday’s” sponsored by the Massachusetts Conference of the United Church of Christ.  In October of 2018 we presented a workshop entitled  Fair Trade: God’s call to Consciousness–Shopping is Mission where the emphasis was on chocolate and educating on what “fair trade” products are.

To expand our community outreach and collaborate with other local churches, the Fairly Traded Initiative organized a Fair Trade / Local Artisans’ Market in the fall of 2017.  That year we had 14 vendors representing a variety of global programs many of which represented some form of “fair trade.”  In 2018 our second market had 20 vendors and received a full page write up in the local newspaper giving each vendor recognition.  Well over 300 patrons attended.  In 2019 we partnered with the South Shore Interfaith Coalition Against Human Trafficking to organize our 3rd Market.  We had a variety of vendors, it was well attended, and our goal now is to have other churches or venues host the event.

A collection of fairly traded food and crafts for sale on a table display

2019  was a year of growth and expansion for the Fairly Traded Initiative. We had booming sales when we partnered with our Human Trafficking Coalition on the day of their forum in church.  In February we wrote heart felt cards of gratitude to small farmers as well as highlighting NO child slave labor chocolates.

In March I attended the Fair Trade Campaigns National Conference in Chicago where I represented my church and my passion and commitment to Equal Exchange and justice.  For July we partnered with New North Church in Hingham, MA to host a summer Fair Trade cheese & chocolate / organic wine & craft beer tasting.  In October we worked with the Quincy Fair Trade Task Force to put on a Fair Trade Market at the UCC Wollaston Church and in November we hosted our own.

The Fairly Traded Initiative is taking a leap in 2020 to expand our outreach to the social media market and involve the global network.  UCC Norwell has had a relationship with ASAPROSAR ( Salvadoran Association for Rural Health) a non-governmental health organization in western El Salvador for over 30 years.  Our August delegation (which I have been a part of since 2009) spends time in the rural communities with the poorest people.  Last year I spent time with many artisans who have utilized the Micro-credit program of ASAPROSAR to develop businesses.  Today it is difficult to find a market for their products and they have no means to export them on there own.  We are very excited to offer them this opportunity for global market partnership through an E-commerce website.  This project would never have been possible if not for my long term collaboration with Equal Exchange and all of the people that I have met on this journey of “fair trade” advocacy. 

UCC Norwell is proud to support Equal Exchange and be an active voice and advocate in the drive for justice along the food chain.”

Susan Domey-Allen next to a sign that says "Put your beliefs into action; become a conscious consumer".
Susan Domey-Allen of UCC Norwell

Susan and her team are true activists and superstars in our eyes and we at Equal Exchange are proud to keep cheering them on!

Giving Chocolate to Your Valentine? Avoid the Three Ss

Slave labor. Soy lecithin. Sugar-overload. You wouldn’t want to give chocolate to someone you love if it involved these things, right? This year, make sure that Valentine chocolate is ethical AND delicious.

Give your Valentine chocolate that skips all the bad stuff! Here’s what to look for:

Slave Labor

There’s slave labor in the chocolate industry in 2020? 

It may surprise you to find out that slavery and child labor can still be found in the supply chains of major chocolate companies. Cacao (the agricultural product from which chocolate is made) is traded on the global commodity market. The price has dropped abruptly in recent years. But consumer demand for chocolate — especially inexpensive chocolate — has not. When companies are paying less for the same amount of product, that creates a real problem for farm workers. Journalists who cover the chocolate industry have documented labor abuses, including child labor and forced labor. It’s especially prevalent in West Africa, where much of the world’s cacao is grown.

According to a June 2019 article in the Washington Post Hershey, Nestle and Mars could not guarantee that any of their chocolate was produced without child labor. Maybe you want to rethink giving that heart-shaped box of chocolates to say “I love you”?

How do you know if your chocolate has been produced without slave labor? 

Most major corporations don’t advertise where their chocolate comes from and if the cacao farmers were paid fairly. In fact, we don’t hear them talking about it at all! So if you’re buying from one of the big guys, it’s not easy to answer that question.

We’re different. Equal Exchange works directly with small-scale farmer cooperatives in Peru, Panama, the Dominican Republic and Togo as part of long-term, fair trading partnerships. Equal Exchange’s products meet the strict standards established by the Fair Trade Federation. This includes no child labor or slavery. We’ve visited many of our farmer partners in person. We’ve met their families and know their names.  We’re proud to connect you and your Valentine with their stories and their high-quality, organic cacao.

ACOPAGRO cooperative member and cacao farmer Jorge Morales Luna harvests cacao in Peru with Annie Sholar of Equal Exchange

Soy lecithin

What is that again?

 Soy lecithin is an emulsifier made from phospholipids and oil derived from soybeans. Many chocolate bars contain soy lecithin because it lowers chocolate’s viscosity and extends the shelf life. Soy lecithin is inexpensive. It’s a byproduct that’s left over after soybean oil is manufactured. Using soy lecithin speeds up the chocolate-making process. That makes it cheaper to produce.

Which chocolate doesn’t have soy lecithin?

ALL of Equal Exchange’s chocolates are free from soy lecithin. Instead of using emulsifiers or fillers, we conch our chocolate the old-fashioned way. We don’t skimp on high quality, organic and fairly traded cocoa butter to make delicious, soy-free chocolate. Your Valentine deserves the best!

92% Total Eclipse Dark chocolate bar with some of the ingredients pictured next to it (sugar, vanilla, cocoa butter)
Equal Exchange’s chocolate has pure and simple organic ingredients you can pronounce


How much sugar is there in some chocolate bars?

We know that consuming a lot of sugar isn’t in our best interest, health-wise. Did you know that a 1.4oz size chocolate bar from a popular brand that rhymes with “Glove” has 22g of sugar per serving? Give your Valentine a treat that isn’t a sugar-bomb.

What kind of chocolate is a good choice for someone who wants lower sugar but great flavor?

You can give Valentine chocolate that’s decadent but doesn’t contain mountains of sugar. Equal Exchange’s best-selling Organic Panama 80% Dark Chocolate Bar has 8g of sugar per 12 piece serving (1.4oz, or half of an Equal Exchange chocolate bar). And sugar isn’t the first ingredient on the label. One reviewer describes it as “velvety smooth, not overly sweet but rich and satisfying.” Another says the bar has a “very creamy texture and full-body taste for a very dark chocolate bar.” Other Equal Exchange chocolate bar choices that are lower in sugar include our 71% Organic Very Dark Chocolate (11g of sugar per 12 piece serving), 88% Organic Extreme Dark Chocolate (4g of sugar per 12 piece serving) and our 92% Organic Total Eclipse Dark Chocolate bar (3g of sugar per 12 piece serving). You can find the ingredients and nutritional information on each of our chocolate bars online, Just click on the product and scroll down past the pricing information. 

Panama 80% Extra Dark Chocolate bars on a napkin with a bowl of unwrapped pieces of chocolate next to them
Decadent, fudge-like 80% extra dark chocolate makes a luxurious treat

We have a feeling your Valentine will be a different S-word – “satisfied” with the thoughtful and delicious chocolate you’ve chosen for them!

Buy your Valentine Equal Exchange Chocolate>>

Ready… set… chocolate sale! 5 steps to hosting a great one

Do you really need another reason to include more chocolate in your life? Hosting a chocolate sale can help you earn money for your group while offering decadent, organic chocolate bars. In addition to making people very happy, you’ll also be raising awareness about the importance of choosing ethical, slave-labor-free chocolate. You’re only 5 steps away from a successful chocolate sale!

1. Choose the best date for your chocolate sale and promote

Chocolate is certainly a welcome offering any time of year, although we find that it works well to time your sale around chocolate-centric holidays where people are looking yummy treats and gifts. We recommend planning a chocolate sale near Valentine’s Day, Mother’s Day, Easter or Passover, Halloween, World Fair Trade Day (May 9th), or during Fair Trade Month (October). Pick a day you know a lot of people will be around. Once you have the date set, it’s time to let people know. To help you promote we’ve created posters, social media graphics and an e-newsletter template.

Editable pdf sign for your sale or event
Editable PDF Template

List what payment methods you’ll accept so people will come with cash if that’s what you’re accepting. Here are some additional graphics that you can use to create your own promotional materials. You can further educate potential buyers about how Equal Exchange’s fair trade chocolate supply chain is different than most by sharing this infographic on social media.

Chocolate Supply Chain Infographic
Chocolate Supply Chain Infographic

Setting your sale date will also let you know when you need to order from Equal Exchange to receive your chocolate in time. We recommend leaving at least 10 business days between the time you order and when you want your shipment to arrive.

2. Choose your chocolate selection

When is a Bar of Chocolate More Than Just a Piece of Candy?

Offer a variety that will cater to chocolate fans of different tastes.

For the dark chocolate lovers: Panama 80% Extra Dark Chocolate, Very Dark 71% Chocolate. Dark Hot Chocolate Mix

For those with a sweet-tooth: Dark Chocolate Caramel Crunch with Sea Salt, Coconut Milk Chocolate, Milk Chocolate. Milk Chocolate with Caramel Crunch and Sea Salt, Hot Cocoa Mix

For those with adventurous tastes: Dark Chocolate Lemon, Ginger and Pepper, Spicy Hot Cocoa Mix, Extreme Dark 88% Chocolate, Total Eclipse 92% Dark Chocolate, Coconut Milk Chocolate

Classic chocolate choices: Dark Chocolate with Almond, Dark Chocolate with Mint Crunch, Dark Chocolate with Orange, Hot cocoa mix

If you want to sell bite-sized dark chocolate minis, buy them in bulk and sell them for $0.25-$0.50 each. We even sell a chocolate mini packaging kit to make 35 small bags of minis that you can sell as a bundle.

Here’s our full wholesale product list so you can see all of the options.

3. Order products by the case

Order online or call the order into our Customer Service Team at 774-776-7366 9-5 Eastern, Monday-Friday. The case unit of measure gets you 12 chocolate bars for $29.60 and cases of 6 cocoa canisters for $32. A vertical display rack is something to consider to neatly show your offering if you have a lot of chocolate to sell.

A woman selecting chocolate bars at a fair trade chocolate sale table

Because chocolate is a consumable product we’re unable to sell on consignment for safety and quality reasons. Purchase only what you are confident you can sell through before the best-by dates

Choose some add-ons to liven up your display like posters, chocolate pamphlets, a sale poster and Power to the Farmer stickers.

View additional downloadable educational resources here.

4. Set pricing for your chocolate

When you buy by the case, each individual chocolate bar costs you $2.47. But you can charge $3, $4 or even $5 a bar depending on your fundraising goals. If you’re not looking to raise any funds but just cover the cost of advertising materials and samples, charging $5 for two bars makes the bars affordable for many people. You can even pre-bundle a variety of five different bars and sell them for a reasonable $15.

If you’re hoping to fundraise and reach a specific goal, here are some guidelines:

By selling each bar for $3, you’ll profit $0.53 per bar ($6.36 per case of 12). If you charge $4 a bar, you’ll earn $1.53 for each bar sold ($18.36 per case of 12).

Cocoas are $5.33 each when purchased by the case, so charging $7 is a fair price that leaves you a modest profit of $10 per 6 canisters sold.

Calculate how many cases you’ll need to sell to reach your fundraising goal. 

Then use this handy product and price list template to input your specific sale items and the coordinating prices.

5. Display your chocolate and put out samples

Based on your mark-up, you can figure out how many bars you can spare for sampling and still make your profit goal. When people sample something, they’re more likely to want to buy it! Put out tongs and a plate of bite sized pieces for people to try. Place the bars for sale right by the sample so people can find everything easily. Consider posting allergen information near the sample (ie, contains nuts, dairy, etc) for safety. Many of our chocolate bars are vegan, and all are gluten-free and soy-free.

a child selects a piece of chocolate from a tray using tongs

Sampling will help you in another way — you’ll have conversations about what people like best and you’ll know what to order next time!

Bonus chocolate-themed activities

Set up a hot cocoa bar and sell customizable cups of cocoa

Host a chocolate and coffee pairing event

Coconut Milk Chocolate Bar with cup of coffee for a pairing

Give an educational presentation (<— under Video and PowerPoint) on how cacao is grown and why fair trade chocolate matters

Organize a chocolate tasting and end it with a chocolate sale

Three gnome dolls sit in front of three plates of chocolate piece samples on plates with tongs.
The Gnomes at Bethesda Lutheran Church in Oregon are offering delicious samples!

Plan a fair trade sale using these 5 tips

Selling fairly traded coffee, tea, chocolate, cocoa and snacks to your community is a way to give them an opportunity to buy high-quality, fairly traded gifts for the holidays and add some additional income for your group. You don’t need to wait until next year, there’s still time to have one this season!  Here’s how to make a successful sale happen in 5 easy steps.

an array of fair trade and organic tea, cocoa, olive oil, almonds and coffee

  1. Choose the best products

    Here are our gifitiest and best-selling products

Because the products aren’t sold on consignment, you want to figure out how many cases of each product to order for your sale. If you’re wondering about kind of quantities to order for your crowd size, here are some recommendations>>

To see all of our product options, view our full wholesale case pricelist

  1. Order your way

    Shop online  or call your order in to our Customer Service team at 774-776-7366 M-F 9-5 EST. We recommend leaving 10 business days for your order to arrive, but check with our team for a personalized shipping estimate. We also offer expedited shipping if you’d like to have things arrive more quickly.

  2. Dress up your table to draw people in

    Use a festive tablecloth and a string of lights to make it eye-catching. A colorful sales table and a smiling person behind it say “come on over!”. Organize products neatly and re-purpose empty shipping boxes turned upside down under a tablecloth to create extra vertical space to showcase products. Order our table signs and posters to share information. You might even want to offer samples of Equal Exchange coffee, tea or bite-sized chocolate pieces to entice shoppers.

    a display of fair trade chocolate chips, cocoa and chocolate bars on a table

  3. Set prices that help you reach your goals

    You can raise funds for special  projects, trips or activities by marking up your products 25% to 40% of your wholesale unit cost. Round up to the nearest dollar to help cover your costs and make giving change easier.  Examples of reasonable prices are: $8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Remember to tell folks what you’re raising money for — they’ll love being able to gift shop and help your cause!

    If fundraising isn’t your goal, charging your unit cost with just a small mark-up (round up to the next dollar to avoid handling change) is a great way to make fair trade products accessible to many people. You can sell multiple items at reduced prices to help encourage more sales, like 2 chocolate bars for $5 or 3 bags of coffee for $20. 

    After you decide what you want to charge, use our handy price list template to list items and prices to post at your sale table.

  1. Promote your sale and share the mission

    You know that fair trade is important for our global community, and now is a great time to tell shoppers why it matters. Edit these Customizable bulletin inserts and e-bulletins/newsletters to promote your sale at services or in an email blast. 

Try this example wording: “Give gifts that give more! Join us for our Fair Trade Sale [insert date, time and location]  Equal Exchange products are sourced from small-scale coffee, tea, cocoa and olive oil farmer co-operatives worldwide and profits from our sale go towards [insert your group, committee or reason for the sale here]. Through fair trade, farmers are better able to support their families, protect the environment and strengthen their communities.”  

poster on a door that says "we support small farmers" and "Sale today"

Create a poster announcing the sale and use these colorful mission posters by your sale table to drive the points home!

If you use social media to promote and are planning the sale to be a fundraiser, you might find these social media graphics helpful!

The meaning behind the products you sell will really set them apart from other options– so don’t be afraid to talk about it! Our talking points and brochures also help make it easy!

Personalize your fair trade gifts!

Wicker gift basket with green tea, coffee, chocolate bars and pecansConsumable gifts like coffee, tea and chocolate are wonderful because they won’t collect dust on a shelf and are perfect for that person who says they don’t need anything. What’s more, Equal Exchange products are organic and ethically sourced, so your gift says something meaningful about your values, too. 

Equal Exchange’s webstore offers wholesale case pricing that’s available to everyone A case means six packages of coffee, six boxes of tea, six canisters of cocoa or 12 bars of chocolate. Take advantage of amazing pricing on organic and fairly traded products by splitting cases up and making tasty, personalized gift collections for those you love!

Personalized gift ideas

Packages of Palestinian maftoul, freekeh, dates and olive oil

Who are your favorite foodies? Gift them with some of our products from the Middle East. They extremely high-quality and support small-scale Palestinian farmers. Succulent Medjool dates, smoky freekeh and Extra Virgin Olive Oil make memorable, delicious presents! 

a bowl of chocolate chip cookie mix in a bowl with Equal Exchange chocolate chips next to it

Know people who like to bake? Imagine giving them “Bakers’ Baskets” filled with organic pantry staples like Equal Exchange baking cocoa, or bittersweet chocolate chips.  Maybe they’ll bake something for you as a thank you!


Gift basket with 3 women-themed fair trade coffees insideMothers, sisters and women who appreciate good coffee and social justice will delight in beautifully packaged bags of  Mama Tierra , Sisters Blend and Congo Coffee Project . Each tells a story and celebrates women. Gift them individually or as a trio! 5 coffee trios with 3lbs of coffee for under $27 each is pretty awesome! In addition to being fairly traded and organic Mama Tierra and Congo Coffee both have an extra bonus – a built-in donation for community development work in Oaxaca, Mexico and the Panzi Hospital in the DR Congo. 

a young girl holds a gift basket full of fair trade goodies like almonds, tea, and coffee with a sticker that says "power to the farmers".Our most popular products to mix and match

  • Love Buzz Coffee
  • Breakfast Blend Coffee
  • Peppermint Tea
  • Green Tea
  • Dark Hot Chocolate
  • Hot Cocoa Mix
  • Baking Cocoa
  • Panama Extra Dark Chocolate
  • Dark Chocolate with Mint Crunch
  • Pecans
  • Palestinian Extra Virgin Olive Oil

Another one of our favorite ideas for affordable gifts for your neighbors, kids’ teachers, or mail person is bite-sized chocolate minis in gift bags you assemble yourself. 

How to Order:

  • Decide which products you want to order
  •  Buy them by the case – On our webstore. You can also order by phone at 774-776-7366. You get free shipping on orders of $135 or more. Give yourself at least 10 business days between ordering and expecting your delivery during our busiest shipping time of the year.


Call customer service at 774-776-7366 M-F 9-5 EST or email

Choose the Right Products for Your Equal Exchange Sale

Hosting a fair trade sale, holiday fair or gift market is a great way to introduce your community to ethically-sourced products or make a little money for your cause. Here are some guidelines to take the guesswork out of ordering.

Check out our wholesale case product guide to see case quantities and pricing. If you’re wondering how much your group could earn by marking up the products, we’ve done the math for you.

Some groups want to keep prices as low as possible for their shoppers. They divide the cost of the wholesale case by the number of items in it, and then round up to the nearest dollar. Others mark the products up a little bit more, closer to what you might see in a retail store. Either way, small-scale farmers benefit!

We’ve listed our most popular and giftiest items below*. You can use this handy shopping guide to purchase these best-selling products in one collection.

Small sale suggestions
packages of fair trade, organic coffee for sale

  • 6 cases of coffee: Sisters’ Blend, Love Buzz, Congo (whole bean), Breakfast Blend, French Roast and a Decaf option
  • 6 case of chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark chocolate with Orange, Dark Chocolate with Lemon, Ginger, Pepper
  • 4 cases of tea: English Breakfast, Peppermint, Green, Rooibos
  • 2 cases Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 

If you only marked the products up from wholesale case price by rounding up to the nearest dollar (assuming you sell-through everything) you would make $103 but you can choose to mark them up to whatever price point you think they’ll sell at, depending on if your goals are to raise money for your organization. Examples of reasonable prices are: $8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa. Using these prices you would profit $258 for your cause! That could pay for a fair trade fellowship, if you aren’t already serving Equal Exchange coffee regularly.

Want more variety? Consider ordering baking cocoa, nuts, and chocolate chips.

Medium Sale Suggestions
organic and fairly traded chocolate bars for sale

  • 8 cases of coffee: Sisters’ Blend, Love Buzz, 2c Congo (whole bean), 2c Breakfast Blend, French Roast and Decaf
  • 8 cases of chocolate bars: Dark Chocolate with Mint, Coconut Milk Chocolate or plain Milk Chocolate, Dark Chocolate Caramel Crunch with Sea Salt, 71% Very Dark, Dark Chocolate with Orange, Dark Chocolate with Almonds, Dark Chocolate with Lemon, Ginger & Pepper, Panama 80% Extra Dark Chocolate
  • 5 cases of tea: English Breakfast, Peppermint, Green, Rooibos, & Ginger
  • 3 cases Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 
  • 2 cases Dark Hot Chocolate Mix

If you only marked up the products from wholesale case price by rounding up to the nearest dollar and sold it all, you would make $175. If you use a slightly larger mark up ($8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit $390.

Possible add-ons include baking cocoa, nuts and chocolate chips. You might also offer empty baskets or bows for a small fee. People can make up their own gift baskets on the spot.

Large Sale Suggestions

gift basket including fair trade, organic goodies

  • 10 cases of coffee: 2c Sisters’ Blend, 2c Love Buzz, 2c Congo (whole bean), 2c Breakfast Blend, 1c French Roast & 1c Decaf
  • 12 cases of chocolate bars: 2c Dark Chocolate with Mint, 2c Coconut Milk Chocolate or Milk Chocolate, 2c Dark Chocolate Caramel Crunch with Sea Salt, 2c 71% Very Dark, Dark chocolate with Orange, 2c Dark Chocolate with Almonds, 2c Dark Chocolate Lemon, Ginger, Black Pepper
  • 8 cases of tea: 2c English Breakfast, 2c Peppermint, 1c Green, 1c Rooibos, 1c Chai, & 1c Ginger
  • 4 cases  Palestinian Olive Oil
  • 3 cases Hot Cocoa Mix 
  • 2 cases Dark Hot Chocolate Mix
  • 1 case Baking Cocoa

If you marked up the products from wholesale case price by rounding up to the nearest dollar, you would profit $204. If you sold everything at slightly larger mark up ($8 for 12oz bags of coffee, $10 for 1lb bags of coffee, $4 for chocolate bars, $5 for tea, $15 for olive oil and $7 for cocoa) your group would profit $508.40. What could you do with an extra $500?

For more variety and a larger impact on small-scale producers, consider adding nuts, chocolate chips or beautiful fair trade craft items from Ten Thousand Villages or SERRV.

Ready to order? Purchase on our webstore or call your order into our customer service team at 774-776-7366 (9-5 eastern time Monday through Friday). There’s no minimum order but you get free shipping on orders of $75 or more. Remember, you get the wholesale case price so you can mark up the products after they arrive. We recommend leaving at least 10 business days between the time you order and when you can expect delivery of your Equal Exchange goodies!

*Please note: It’s impossible to know exactly how much people will buy from your sale, therefore these quantities are only suggestions. Because they are consumable products, we can not offer them on consignment. We strongly encourage you to to purchase only what you are confident you can sell through during your event.

Don’t forget these display and promotional tools for your sale:shoppers selecting fair trade items at a table sale

Assorted Brochures

Olive Oil Gift tags

Mission-focused posters

Talking points table sign

Customizable bulletin inserts and e-bulletins/newsletters to promote your sale

Editable Price List Template

Social Media Graphics

See our full list of educational and promotional items here >>

Looking for more tips and tricks for successful holiday sales?

Festively dress up your table and make gift baskets or ready-to-give gifts>>

Encourage a switch to Equal Exchange

Fair trade. Ethically sourced. Organic. Sustainable. You’ve been hearing the buzzwords and want to do right by the small-scale farmers who produce your food. You support caring for our planet. You want to contribute to an independent and transparent food system. Now… how do you get others to understand the issues and take action towards food justice?

We’ve collected our best tips so you can be successful at encouraging a switch to Equal Exchange for your coffee hour, office, fundraiser, event and beyond.

Introduce the idea to your group

You can plan a short presentation using a combination of talking points and videos. Having some coffee or chocolate on hand for folks to taste will help them see how delicious the products are while they learn about the mission behind them.

If a presentation sounds too formal, just have a conversation with someone who is a decision-maker in your group or send them some of the info below in an email while explaining why fair trade is important to you. 

Brush up on your fair trade knowledgeComic book with title "The History of Authentic Fair Trade"

Know the Equal Exchange basics

A smiling man poses with green cacao pods.Show the impact on farmers

Learn from others

A red bag of organic fair trade coffeeWhy switch your coffee?

Show why Equal Exchange coffee is special and still affordable.

Why does fair trade chocolate matter?

Chocolate Supply Chain Infographic

Big name chocolate companies were recently called out in the Washington Post for unethical sourcing and child slave labor in the chocolate industry. Be sure you’re not supporting injustices you don’t believe in.

Two students are at a school computer that shows fair trade chocolate on the screen.

Want more?

Explore all of our educational materials>>

Browse educational materials tailored towards youth>>

Questions not answered here?

Contact our Massachusetts-based customer service team at 774-776-7366.

Congregation Spotlight: Monona United Methodist Church

We’re turning the spotlight on longtime Equal Exchange supporters Monona United Methodist Church in Monona, Wisconsin!

Their congregation has been buying fair trade products through the UMCOR Coffee Project since 2003. They are what we call “top customers” because they’re in the top 5% of faith-based groups who buy from Equal Exchange and re-sell to their members.Women from Monona United Methodist Church hold up a certificate honoring their church for being fair traders

Team Coordinator Kay Mackie says:
“As a congregation, Monona United Methodist definitely comes through for the small farmer coops worldwide.  Our United Methodist Women’s purpose in this Mission is to sell as much as we can to help small farmers have a stable and reliable marketplace as they do with Equal Exchange. In 2018 our sales placed us #23 out of 7,600 US interdenominational congregations who participate in Equal Exchange’s faith-based program.
“We sell monthly and also have a display area up all the time with a container for payment on the honor system. Sales generate $200-300 each month.  We are a reconciling church and this is a Mission we all unite together on! When we presented our “Top Customer” certificate to the congregation at church everyone received an Equal Exchange mini chocolate bar as a thank you. Our team of 10 volunteers finds it a JOY to participate in this Mission of Justice, Equality and Sustainability for these small farmer coops and enjoy their excellent products.”
Pictured: Patsy McDonald and Kay Mackie

To be featured in the Congregation Spotlight, please send a few paragraphs about how your congregation uses Equal Exchange products to promote justice.

Congregation Spotlight: Grandview United Methodist

Dorothy Killebrew is a member of  Grandview United Methodist Church in Lancaster, PA, one of Equal Exchange’s top faith based customers. Here is Dorothy‘s description of how her congregation connects with fair trade and social justice:

“Ours is a growing church with an average attendance about 250 members, with new members joining all of the time. This is because we’re an open and affirming Reconciling Congregation which makes people feel comfortable and safe. And whenever a new member joins we give them a gift of an Equal Exchange product whether it’s a box of tea, a bag of coffee, or a can of cocoa.  

We make it easy for people to access and purchase the Equal Exchange products throughout the week; they‘re available in a heavily-trafficked room where neighbors come to drop their kids off for Scouts or to participate in exercise classes. We also don’t seek to make a profit; we don’t use the products as a fundraiser. And we occasionally do things like Sunday school lessons and announcements to educate people about fair trade and the people it affects.

We also sell Equal Exchange products through an honor system where people can take the products they need and leave a check. Finally, as a member of a clergy choir in Central PA, I bring products once a month to display at every choir concert. What this means is that by May this year I will have taken a display to 26 different churches. My clergy colleagues always buy; but those attending the concert often purchase as well!”

Keep up the amazing work, Dorothy and friends!


To be featured in the Congregation Spotlight, please send a few paragraphs about how your congregation uses Equal Exchange products to promote justice. Don’t forget to include some photos, the higher the resolution the better!

Learn more about how you can sell Equal Exchange products in your congregation or community here>>

Image shows samples of Equal Exchange coffee, chocolate and tea.


Almond Butter Cups

Offer a snack that is vegan, paleo, gluten-free … and tastes decadent! You and your family can enjoy while feeling good about the ingredients you used and knowing how they were sourced!

Three chocolate almond cups on a plate next to a bag of fair trade chocolate chips.
4.6 from 5 votes

Almond Butter Cups

We like that these cups take very little time but fully satisfy your cravings for something chocolatey, sweet and crunchy. Plus, they’re made with organic, fairly traded ingredients!

Course Dessert, Snack
Keyword almond butter, Chocolate
Total Time 15 minutes
Servings 12


Almond Butter Filling:

  • 1/2 cup almond butter (Make your own with Equal Exchange Almonds or use store-bought if you’re short on time.)
  • 1 teaspoon vanilla extract
  • 1 tablespoon organic maple syrup

Chocolate Mixture:

  • 10 oz. Organic Bittersweet Chocolate Chips
  • 2 tablespoons melted organic coconut oil (We like Dr. Bronner’s because it’s fairly traded and whole kernel which gives it a nuttier flavor!)



  1. Add almond butter, vanilla extract and maple syrup to a bowl. Mix until smooth. Set aside.
  2. Place chocolate chips and coconut oil in a heatproof bowl. Set over a pot of boiling water (but not touching the water) and stir until melted.

  3. Place paper cupcake lines inside the cups of a muffin tin. Add a tablespoon of melted chocolate to each cupcake liner. Use a spoon to work the chocolate up the sides of the liner. Place the whole muffin tin in the freezer for five minutes, until the chocolate hardens.

  4. Remove tin from the freezer and place one scoop of the almond butter mixture in the center of each chocolate filled cupcake liner.

  5. Top each filled cupcake liner with remaining chocolate until the almond butter is completely covered. Place two whole almonds on the top of each almond butter cup.

  6. Place the cups in the freezer for five more minutes to firm up.

  7. Remove from the freezer and garnish the tops with coarse sea salt if you’d like.
  8. Note: It’s recommended to store the cups in an airtight container in the refrigerator until you’re ready to serve them. The airtight container ensures that the chocolate doesn’t absorb any other food smells and flavors that are also in the fridge.

Recipe Notes

Recipe adapted from

Sharing + Saving = Buying Club

How does an Equal Exchange buying club work?

A buying club is an alternative way of purchasing food and other goods, instead of buying individually at a store or from an online corporate giant. Buying clubs offer you the opportunity to make a real difference for small farmers around the world while paying less for your favorite organic and fair trade foods in bulk.

You can also minimize your environmental impact but using less packaging, with fewer individual deliveries. They’re also ideal if you don’t live near a natural foods store or food coop and want access to affordable, high quality, ethically sourced products.

Order together and get staples like coffee, tea, chocolate, olive oil and more at low wholesale case prices. We’ll ship orders of $75 or more for free.We’re not talking about ordering a pallet’s worth of coffee. Coffee, tea, olive oil and most snacks come 6 items to a case. Chocolate bars are packaged 12 bars to a case.

While buying clubs certainly aren’t “one size fits all”, here are some practical suggestions to get you started.

Gather your group  

You’ll want to limit it to people that live locally enough that they can pick up their orders in one location or you can deliver to them easily. We recommend starting with a small number of family, friends, neighbors, co-workers or members of your congregation.  Call or send out an email to people who you think are most likely to be interested.

You might say something like, 

“ I’m gathering a group of people who are interested in sharing orders of organic and fairly traded staples from Equal Exchange and thought you might be interested. They offer high-quality small farmer grown coffee, tea, chocolate and snacks in case quantities that are small enough that we can share and get lower pricing than what we see in most stores. Since many of us shop online separately, this can also reduce our environmental impact by limiting the number of small shipments and lots of packaging materials. I enjoy this (coffee/tea/chocolate at church/office/home etc) and I feel good supporting small-scale farming families through buying from Equal Exchange, an independent worker-owned cooperative, instead of a big corporation. If you’re interested in participating you can take a look at (the order form/product list you’ll be offering) and let me know if a buying club would be helpful to you.”

If some people you’re reaching out to aren’t very familiar with the fair trade model or supply chains use these key talking points and infographic to help you explain why supporting an alternative trading model is beneficial to farmers, consumers and the environment.

Get organized 

Determine how you will

  • Take individual orders from members/use an order spreadsheet for record-keeping
  • Tally them into one master order (by case quantities)
  • Place your group’s order with Equal Exchange and pay for the order up front by credit card
  • Collect individual payment from members
  • Distribute products to members or establish a pick up time & location

 Plan an order

Choose which items you’ll offer from our wholesale case list. Buying clubs must submit a master order with a full case of a particular product, so for your first order, we suggest limiting the range of orderable items to some of the most popular products for simplicity. You might want to begin by offering 5-10 different items, unless you find that people are requesting their own favorite products by the full or half case quantity.

 If your buying club is large, you might choose to use software that was created specifically for buying clubs at The platform can handle split cases and offers extra features to help you organize your club. case of chocolate bars

Place the Order

  • Tally individual orders from club members or check your spreadsheet to make sure you have enough orders to order full the case unit of measure of each product (ie 12 bars of chocolate, 6, 12oz bags of coffee, 6 boxes of tea, etc). You’ll pay Equal Exchange in full by credit card at the time of your order.

    There’s no minimum order, but purchase $75 worth of products to get free shipping.

    Place your master order with Equal Exchange:

    • By phone: 774-776-7366 Our helpful customer service reps are available 9am-5pm M-F Eastern to set up your account and take your order.
    • Online: If you already have a church or organizational account with Equal Exchange using your email address you can use that one, but if you’d prefer to set up a new account to keep orders and payments separate we recommend this. Just go to “Log in” and put in an email address, the name your organization “ie Anderson Road Buying Club” and select your faith-denomination under “coffee project” if applicable. You can choose your preferred shipping address which can be residential or a business.

    Distribute & Enjoy

    When products arrive at the designated pick-up location, have a consistent system for distribution, whether it’s a pick up on your front porch or walking/driving the orders over to members.  If you did not require members to pre-pay, collect payment when people pick up their orders, using cash or a check (made out to the person who paid for the order).  A person-to-person payment app like Venmo or PayPal is a convenient system to use for those that are tech-savvy and want to avoid handling cash and making change

    Not sure buying clubs are for you?

    Read why Edith Stacey-Huber, who runs a successful buying club, chose to start one. Maybe you have some of the same goals?


“The first buying club I started was in the early ‘90s. That club was started out of financial necessity, and as I look back, I was motivated by my view of a monopolized grocery system. There were very few stores, thus the lack of competition didn’t evoke any savings to the consumer. I was also looking for organic food, real food, and there were only two small health food stores in the city.

Since my relatives were farmers it wasn’t outside the box for me to seek out food from farms. Seeing the commitment of our local organic farmers to grow food the way they do, some for years, barely making it, but still staying committed to what they know is right–I couldn’t turn a blind eye to that. I found a small natural foods distributor, gathered a few friends and the first club was born.

Once I started procuring food this way, there was no turning back.  Our current club model has taken bolder steps to remove ourselves completely from the commercial food system. Personally, our family has a direct connection to our food and I would say 80 percent of the food we eat, we know who grew it or the source it comes from.

I think consumers have the potential to hold all of the power, if we organize, become diligent in our efforts and become truly informed voters and active in spearheading the changes we want to see.”

  • Edith Stacey-Huber is passionate about food. She is the creator of the food buying club Authentic Provisions just outside of Ann Arbor, Mich. Authentic Provisions aims to reconnect people in the community to the food, land and farmers who sustain them, through collective purchasing outside of the corporate food system. Her quote above has been excerpted from a longer interview with Edith  on our blog from May 2017.

Inspiration for your Holiday Sale Display

We collected some of our favorite creative, yet simple display ideas for holiday sales during Christmas, Hanukkah and beyond!

a table set up for a holiday sale with fair trade products

A sparkling, lighted display draws in shoppers, using wooden crates to add height and extra shelving. We also offer chocolate and tea racks for purchase. You can bring greenery and pine cones indoors for a gorgeous, natural and economical display. Burlap coffee bags make an eye-catching table cloth or backdrop!

Order free promotional materials like posters, pamphlets, stickers and comic books for your table. We recommend promoting your sale early to drum up excitement. Putting up a poster with your event details and getting the word out using our e-newsletter template is a great way to do this. We’ve also created a shareable photo collection so you can download images to make your own promo materials.

Showcase Products in Ready-to Gift Ways

A gift basket full of baking goods from Equal Exchange

Pre-assemble gift baskets full of fairly traded goodies for people who want gifts to grab and go. Offer a variety of price points to fit many budgets.

Equal Exchange Palestinian Olive Oil dressed up with a gift tag and wrapping

Move over, wine! A bottle of organic, fairly traded Palestinian Olive Oil makes a unique & meaningful gift.  Tea-towels or silk scarves from the thrift store make beautiful and reusable gift wrap.

Order free gift tags that can be attached to the bottles to give the gift recipients more information about this very special olive oil!

chocolate minis spilling out of a holiday bag

Or, package milk or dark chocolate minis in small festive pouches and sell them for a set price. Recommend them to shoppers as the perfect “little something” for a teacher, mail-person or neighbor.

Sell Coordinating Fair Trade Products

Serving trays, coffee mugs, and cup cozies from the Fair Trade organization Ten Thousand Villages complement coffee, tea and cocoa and make perfect add-ons at your sale table. If you want to include more crafts at your sale, Ten Thousand Villages has an extensive selection of garlands, ornaments and nativities that can be purchased at discounted prices for groups who want to offer them for sale at events.

Attract Customers and Increase Sales 

a tray of chocolate samples next to a chocolate bar

Break up a chocolate bar into bite-sized pieces and offer samples of flavors people may not have tried, like our wildly popular Lemon, Ginger and Black Pepper,  Panama Extra Dark 80% or Milk Chocolate with Caramel Crunch and Sea Salt. They won’t be able to resist picking up a few bars for themselves as well as for gifts!

a mug of hot cocoaBrew up a carafe of coffee or hot cocoa for samples. Equal Exchange has airpot labels so folks know what they’re tasting and can buy it from your table. If samples aren’t in your budget, charge just enough to cover your costs (about $0.15 per cup on average ). You could even charge a little more and sell customized cups of cocoa as a fundraiser.

a table with bags of Equal Exchange coffee and a hand reaching for one

Our best seller, Organic Breakfast Blend, is the perfect coffee to feature at your sale. It’s not only most popular… it’s also our lowest-priced coffee! Your group can still make a small profit by charging $7 a bag while offering a high-quality, fairly traded coffee. And buying Equal Exchange coffee helps small-scale farmers stay on their land, supports your own organization and members get delicious coffee at a great price. What shopper could pass that up?

 DIY Gift Ideas 

Fill tin-tie bags with whole bean coffee from bulk 5lb bags and decorate the bags with stickers.

Tie chocolate bars with ribbon and sell them as a bundle with a price incentive like 5 for $15.

a stack of Equal Exchange chocolate bars with ribbon

Try your hand at creating a bunch of “tea-trees” with green and peppermint tea bags for fun gifts that also double as display! Or pre-assemble the ingredients needed to make Fair Trade brownies or cookies in mason jars and include the recipe. a crafty holiday tree made of tea bags

Baking cocoa next to jars of baking ingredients

chocolate pecan pie

Love to bake?

Offer treats made with Equal Exchange products for sale. Browse recipes made with fairly traded, organic ingredients like chocolate caramel pecan pie!

Learn more: Holiday Sale Tips>> and ideas for making Fair Trade gift baskets >> 

Share your displays with us!

Tag @equalexchange on Facebook or Instagram  when you post your photos.

Fair Trade & Equal Exchange FAQs

Want to get others on board supporting an independent food system with a company that pays small-scale growers fairly? What if people ask tough questions?  Let us help you explain why they should switch to using authentic Fair Trade products from Equal Exchange, a pioneer in the U.S. fair trade food and beverage industry. 

“I like my *insert non-Fair Trade brand product here*. Why should I switch to Equal Exchange?”

Fair Trade products from committed brands are better for farmers, better for the environment and better for ourselves. A small change, like choosing fairly traded, organic products has a real and meaningful impact in all three areas. If you want to promote social justice, environmental sustainability and fair trading relationships, buying from Equal Exchange is way to connect your values with your actions as a consumer without sacrificing taste or quality. 

Introduce Equal Exchange with this 2 minute video: Who We Are and What We Believe In or share these reasons to support Fair Trade with your office, school or place of worship.

“Are Fair Trade products really that different from non-Fair Trade products?”

Fair Trade is a way of doing business that aims to keep small-scale farmers an active part of the world marketplace. It’s not charity – it’s a sustainable and alternative trading model that helps producers make a viable living and stay on their own land while advancing many economic, social and environmental goals. Long-term trading relationships mean income that farmers can count on, year after year. When you buy a fairly traded product from Equal Exchange you know that a stable price was paid to farmers, significantly higher than the fluctuating market price.

 By choosing Fair Trade products, you’re supporting a different kind of business model. One that is based on dignity and transparency. One without forced child labor that is not focused on profit-maximizing at the expense of others in the supply chain. Fair Trade premiums allow farming communities to decide collectively which development projects they want to use the money on, like improving access to clean water and education.  Small changes we as consumers can make regarding what we choose to buy make a real impact on the quality of the lives of producers and their families. Read a more about Fair Trade principles here.

“Do Fair Trade products cost more?”

Often Fair Trade products cost about as much as other organic and specialty-grade products of similar quality. At local farmers markets in the US, many people are willing to pay prices that reflect the hard work of small-scale farmers because they know the care that their community members put into the organic cultivation of food on their farms.  It makes sense that local farmers should make more than what it costs them to grow a product, so, the same concept should apply to products like coffee, cacao and tea that aren’t grown locally, right?

We believe a shift in perception of value needs to take place in the marketplace before Fair Trade products become the norm. Equal Exchange has been dedicated to creating an alternative trading model since 1986 and we are committed to continuing to build this movement. To help make fairly traded products affordable, we offer wholesale case pricing to everyone, even if you’re just buying for your home! Read a more in-depth answer to this question here>>

“Where does the money I pay go?”

Traditional supply chains have many middle men that take a large percentage, but buying from Equal Exchange, who trades directly with small-scale farmer cooperatives, ensures that that more of the money you spend on coffee and our other products reaches the hardworking farmers who actually grow them.  In fact, by the time you purchase from Equal Exchange, the farmers have already been paid and received pre-harvest financing so they can pay for expenses when they need the money. A fairly traded product also means that the producer has received a guaranteed minimum price for their harvest, regardless of the highs and lows of the commodities market. When the market prices are low, the price a farmer gets for their coffee harvest often doesn’t even cover the cost of production. When the market price is high, Fair Trade premiums paid to farmers increase even higher.

Farmers in the Fair Trade system get additional premiums paid to their cooperatives because they farm organically. These premiums go towards projects that their communities choose to improve their social, economic and environmental conditions. Access to clean water, education, and healthcare are basic human rights we all deserve and Fair Trade purchases contribute directly toward that advancement.

“Where do the products come from and who grows them?”

At the heart of Equal Exchange’s story is our relationship with small farmers. We work directly with over 40 small farmer cooperatives in 25 countries in South American, Latin America, Africa, and Asia to bring you high quality, organic products grown with care by people who take pride in their harvests. There are a variety of videos to share as well as different educational resources, including cooperative profiles, on our website

“I see similar products with Fair Trade labels at stores. How is buying from Equal Exchange different?”

There’s a big difference! Equal Exchange has been fighting for market access for small-scale farmers from the moment we were founded in 1986. We’re a worker-owned cooperative whose mission is tied to building a just food system where consumers have choices and feel connected to the people in the supply chains. And Equal Exchange works only with other democratically-organized farmer groups. When you buy from one of the corporate big guys you might ask yourself these questions regarding whom you’re supporting.  Are 100% of the products they offer fairly traded? Are economic justice for producers and transparency for consumers among the top priorities for the CEO and shareholders?  Equal Exchange operates independently with a more democratic business model and we’re not beholden to shareholders when making decisions that guide our company.

Another difference is quality and freshness! Did you know Equal Exchange expertly roasts our own organic coffee in Massachusetts daily with a team of quality control professionals? Each batch of coffee is “cupped” to make sure it meets the consistent and high quality standards we set for our coffees. We seal in the freshness on each package so it arrives directly from us to your door super fresh and delicious! Take a peek inside our roastery in this video.

And Equal Exchange partners with many relief, development and social justice organizations. Learn more about these partnerships here.

“What does Equal Exchange think about current controversies surrounding Fair Trade certifications?”

We believe Fair Trade is one tool of many that are needed to build power and more equity for small-scale farmer cooperatives around the world.  The biggest problem from our vantage point has been the corporate takeover of Fair Trade.  Certifiers invited big players into a system designed for and by small farmers and permitted them to weaken it to meet their needs.  Equal Exchange continues to stay the course we initially charted to promote authentic Fair Trade that is in line with our mission.

“I’m committed to living a more Fair Trade lifestyle. What else can I do?”

There’s a great variety of choices in fairly traded and high quality apparel, body care, crafts and home goods and food from committed brands.  

And if you’re interested in going deeper on food justice issues and building an alternative trade network we invite you to join Equal Exchange as a citizen consumer.

Looking for more?

Explore more Fair Trade FAQs from Equal Exchange >>

Read Fair Trade Fact sheet from the Fair World Project >>

Pop-Up Fair Trade Stores on Campus

Campuses are full of change-makers and activists like you, making them the perfect locations for hosting successful Fair Trade sales. Setting up a pop-up store on your campus can be a fundraising opportunity for departments and clubs, or just a great way to raise awareness about socially responsible consumerism.

Get inspired to host your own sale by two schools that have done successful campus sales, Manhattan College and Bryant University.

Equal Exchange Coffee = Fair Trade Fuel!

At Manhattan College in New York, the School of Business teamed up with Campus Ministry and Social Action for a Fair Trade pop-up store on campus during Christmastime. Manhattan College was the first Fair Trade Certified College in New York City, which means they must carry a certain number of items in their cafeterias and in their bookstore that were produced by farmers and artisans who receive fair wages and can perform their duties in a safe working environment. Aileen Farrelly, assistant professor and assistant dean in the School of Business, said, “Fair Trade embodies our Lasallian values, is critical to the College’s mission, and using fair trade products to launch this project helped our students learn about all aspects of running a business.” The pop-up store was called Fair Trade Fuel and students were responsible for accounting and financing, marketing and publicity.  They sold chocolate, crafts, and clothing to their campus community over the course of three days. It was so successful that they held another sale around Valentine’s Day, selling Fair Trade chocolate and flowers. 

Social Change Marketplace. Photo courtesy of Bryant University.

Bryant University in Rhode Island set up a Social Change Marketplace, the first student-run program of its kind in the country. Local social enterprises are invited to participate as vendors selling their products on campus for a day in December. The pop-up holiday marketplace encourages conscious consumerism during the gift-giving season, and all products featured have a positive social impact. Companies each have their own table set up and talk with students about what makes their products special.  The popularity of the Marketplace on campus inspired a corporate event at Fidelity Investments and the student organizers shared their successes at the Campus Compact National Conference where colleges and universities gather to build democracy through community development. 

Equal Exchange is an ideal partner for groups who are interested in hosting similar pop-up sales. We offer wholesale case pricing to organizations that want to sell organic coffee (in packages or freshly brewed at a coffee kiosk), tea, chocolate bars, olive oil and cocoa. You choose which products you want to sell, buy them by the case, then mark up the products to prices that can either help you reach your fundraising goals or just covers your costs and promotes Fair Trade. 

We even provide best selling product suggestions, pricing recommendations, and promotional materials to help make your sale a success!  Our customer service team is available M-F 9-5 Eastern at 774-776-7366 to help.

Here are our top tips for planning a pop-up sale on campus:

1- Plan early: For a November or December sale, start planning in October so you can reserve a location with lots of foot traffic and coordinate with vendors or wholesalers. Choose a date or a series of dates when people are most likely to shop.  If planning a sale seems intimidating, start small by reserving a table at an existing gift fair. You’ll benefit from the excitement that’s already there. Other popular times to have a fair trade sale are  when people are looking for ethically-sourced chocolate like right before Valentine’s Day and Halloween.

Photo courtesy of Bryant University.

2- Recruit a strong team: Find volunteers who are interested in social justice but also look for helpers who are studying finances, accounting, sales and marketing. Put a call out for help on Facebook and at the school’s Volunteer or Ministries fair.  Professors are also great mentors to help guide you.

3-Add in multiple vendors and brands: Many other Fair Trade brands offer similar wholesale arrangements for event sales so you can have a variety of products for shoppers to choose from – find them here.

4- Invite the community: Opening up the sale to the public, if you’re able to, is a good way to increase foot traffic. Promote the sale on campus radio, social media, the school newspaper, and get it in the local media too. If your event is a fundraiser, we’ve created social media graphics you can use. If you’re just promoting fair trade and ethical consumerism these graphics are great to customize your own promotional ad. Doing interviews and explaining why this sale is special will draw shoppers who are looking for unique gifts that are also doing good in the world.

5-Align your sale with activism-focused events: Some of the best and most effective Fair Trade sales happen during Fair Trade Month in October, World Fair Trade Day in May, and Earth Day in April because they capitalize on existing publicity around social, economic and environmental justice.

We’ve got more ideas for Fair Trade events and fundraisers that work great for campus groups!

Ready to get started? Sign your organization up  and order products by the case for wholesale prices.