Your Fair Trade Holiday Sale Made Easy

A holiday sale is a great way to bring fair trade gift options to your community while raising money and sharing your group’s social justice mission. Here are some of our best tips for a successful sale!

Team up  If you plan early, you can incorporate your Equal Exchange product table into an existing gift market that has other ethically sourced products, like artisan crafts from Ten Thousand Villages, symbolic gifts from Heifer International, or handmade products from local artists. You can capitalize on the existing buzz and foot traffic.

Promote your sale Announce your sale early and remind people often. Let them know that they can do all of their gift shopping in one place and feel good about their choices. Spread the word by making announcements during services, put up a poster and use our customizable bulletin inserts. Promote to your broader community in e-newsletters and on your town’s web site or social media pages, community bulletin boards and the local news.

Try this example wording: “Give gifts that give more! Join us for our Holiday Sale [insert date, time and location] Give fairly traded, organic gifts this holiday season. Equal Exchange products are sourced from small-scale coffee, tea, cocoa and olive oil farmer co-operatives worldwide and profits from our sale go towards [insert your group, committee or reason for the sale here]. Through fair trade, farmers are better able to support their families, protect the environment and strengthen their communities.”

Choose the best products Here are our giftiest products, best sellers and suggested amounts to order along with how much you could earn depending on your mark-up.

Order your way Shop online and get wholesale pricing when you choose the case pack unit of measure or call your order into our customer service team at 774-776-7366 M-F 9-5 eastern. We recommend leaving 10 business days between the time you order and when you expect things to arrive. Download the PDF of our latest catalog  for our product and price list.

fair trade holiday sale tableDress up your table Use a colorful tablecloth to make it festive and eye-catching. Organize products neatly and use vertical display racks to save space. Use our table signs, olive oil gift tags and brochures to share information and draw people in.

Offer samples Everybody loves the chance to try something delicious, and odds are good that they’ll want to buy more once they have a taste! Break chocolate bars into pieces and arrange them on a tray with tongs. Brew batches of coffee offer samples in small cups or set up a hot cocoa bar and charge a few dollars a cup.

Set the right prices You can raise funds for special congregation projects, trips or activities by marking up your products 25% to 40% of your unit cost. Round up to the nearest dollar to help cover your costs and make giving change easier. Remember to tell folks what you’re raising money for — they’ll love being able to gift shop and help your cause! You can also make gifts more accessible by selling them close to the discounted cost you paid when you bought by the case. Sell multiple items at slightly reduced prices to help encourage more sales. An assortment of chocolate bars tied with a ribbon makes a beautiful, decadent but affordable gift!

Share the mission You know that Fair Trade is important for our global community, and now is a great time to tell shoppers why it matters. The meaning behind the products you sell will really set them apart – so don’t be afraid to talk about it! Our talking points and brochures make it easy.

Not sure what products people in your community will want to buy?

Another sale option is our Catalog Fundraiser that takes the guess-work out! You take orders only for what people have pre-selected. Your group will enjoy a 40% profit margin and your customers get our best-selling products from small-scale farmers!

chocolate minis in small cellophane bags for saleLooking for more ideas?

For more selling tips, check out our general, comprehensive how-to guide. 

Read our favorite ideas for a festive and creative display with DIY and ready-to-give gifts.

About The Author

Bethany McGinnis


  1. Dorothy Herndon | 1st Nov 19

    Sounds like a good project.

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